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MarTech Interviews

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Indianapolis, IN




Interviews with Sales and Marketing Professionals Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.




120 E Market St. Suite 940 Indianapolis, IN 46204 8443563963


Episode 100: Jack McCush, Principal Data Scientist for Think Big Analytics, A Teradata Company

Think Big Analytics has been helping innovative companies Think Big with big data since 2010. They were acquired by Teradata in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big data – harnessing its power, unlocking its potential, managing the complexities, mastering the possibilities and synchronizing myriad technologies so businesses can move from insight to action. Their passion is deep data science and advanced data engineering that’s focused...

Duration: 00:34:37

Episode 99: Asheesh Jain of Relevance: Content Marketing and Promotion Strategies

Asheesh Jain is the CEO of the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency. Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone....

Duration: 00:26:12

Episode 98: Jeremy Bloom of Integrate Discusses Demand Marketing and MarTech Leadership

Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. Jeremy was an All-American at the University of Colorado and a 5th round draft pick to the Philadelphia Eagles. He also played for the Pittsburgh Steelers. He shares how his upbringing and attitude led to his competitive success, entrepreneurial...

Duration: 00:18:30

Episode 97: Sage Advice from a 40 Year Marketing Career - Joel Book

When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions... and I'm a better person and marketer for knowing him. Joel is the Director of Digital Marketing Insight for Salesforce. As a founding member of the Marketing Insights team for the Salesforce Marketing...

Duration: 00:40:19

Episode 96: Quantifi: How Chatbots and AI Will Help Marketers with Experimentation

It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh. The New New Thing In this episode, we discuss marketing experimentation and its challenges. Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram,...

Duration: 00:35:02

Episode 95: The Evolution of Ecommerce: Interview with Randy Stocklin, One Ventures

Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they've also been recognized as one of the fastest-growing ecommerce businesses...

Duration: 00:32:20

Episode 94: Email Signature Marketing: Interview with Bryan Wade, CEO of Sigstr

Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud. Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and...

Duration: 00:37:32

Episode 93: Account-Based Marketing: Interview with Justin Gray, CEO of LeadMD

Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base. In our interview, we specifically discuss Account-Based Marketing, a Business-to-Business marketing strategy that's exploded in popularity the last couple years and is being implemented by most, if not all, enterprise B2B companies. Is it a silver bullet? Is it hype? Tune into our fantastic...

Duration: 00:34:39

Episode 92: Podcast Engagement and Growth: Interview with Chris Spangle

Chris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. He is now the web director of a nationally syndicated radio show. He is the publisher and editor of We Are Libertarians, a news site and podcast that covers...

Duration: 00:55:51

Episode 91: Global Social Media Marketing: Interview with Amy Heiss of Dell

Last week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts called Luminaries - Talking to the Brightest Mind in Tech, a Dell Podcast that I've been hired to assist with. I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands - Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream. The company spans technology - from consumer hardware, business hardware, development,...

Duration: 00:25:15

Episode 90: Corporate Social Networks: Gina Bianchini, CEO and Founder of Mighty Networks

Douglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile. Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never...

Duration: 00:41:42

Episode 89: MarTech Implementation Failures: Tiffany Sauder, President of Element Three

As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing...

Duration: 00:29:49

Episode 88: Email Deliverability: Interview with Greg Kraios of 250ok

250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation. Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM...

Duration: 00:40:13

Episode 87: SaaS Startups and Social Media: Emeric Ernoult, Agorapulse,

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries. Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing...

Duration: 00:46:26

Episode 86: Beyond the Digital Agency: Aaron Douglas, A Place to Float

Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use...

Duration: 01:00:15

Episode 85: Executive Presence: Interview with Alexandra Rufatto-Perry, Accent on Business

In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best. In other words, Accent On Business teaches executive presence. Why Does Executive...

Duration: 00:30:02

Episode 84: Marketing for Entertainers: Christian Painter, the Mind Tripping Show

Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people. Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and...

Duration: 00:44:22

Episode 83: Real Estate Marketing: Adam Small, CEO of Agent Sauce

Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place. We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with...

Duration: 00:24:24

Episode 82: Future Marketing: Interview with Jon Wuebben, Author

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to...

Duration: 00:42:16

Episode 81: Email Cleansing and List Hygiene: Interview with Brad Owen, CEO of Neverbounce

As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market. Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the...

Duration: 00:44:58

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