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Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.

Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.
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Location:

Indianapolis, IN

Description:

Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.

Language:

English

Contact:

120 E Market St. Suite 940 Indianapolis, IN 46204 8443563963


Episodes

Episode 111: An Interview with Tom Webster on the Power of Voice

2/9/2018
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Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others. Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these...

Duration:00:44:39

Episode 110: What Are Marketers Missing with Snapchat?

1/25/2018
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Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited. We discuss what brands are missing with Snapchat, how they can leverage...

Duration:00:31:43

Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence

12/20/2017
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As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We...

Duration:00:29:58

Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution

12/11/2017
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We are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice. With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals. Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered....

Duration:00:18:40

Episode 106: Killing Marketing: Why You Need to Think Differently about Your Marketing

12/3/2017
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This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your...

Duration:00:54:29

Episode 67: Thaddeus Rex on the Science of Charisma

1/13/2016
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Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great...

Duration:00:49:21

Episode 66: Brad Seaman of Monster Connect on Sales Acceleration

12/28/2015
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One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls...

Duration:00:46:17

Episode 65: Brian Solis, Author of X: The Experience When Business Meets Design

12/10/2015
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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes....

Duration:00:46:24

Episode 63: Daniel Lemin, Author of ManipuRATED on Online Ratings and Reviews

11/23/2015
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Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more. In this interview, we discuss the industry and the book with Daniel. Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New...

Duration:00:38:18

Episode 62: Jack Klemeyer of GYB Coaching on Mastermind Marketing Groups

10/23/2015
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Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business...

Duration:00:22:53

Episode 61: Damon Waldron of Leadspace on Predictive Analytics and Marketing

10/14/2015
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Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.

Duration:00:24:10

Episode 60: Ben Ruedlinger of Wistia on Video Best Practices and Automation

9/25/2015
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Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or...

Duration:00:28:46

Episode 59: Pete Kluge of Adobe on Programmatic Advertising

9/14/2015
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If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of...

Duration:00:32:16

Episode 58: Brian Kelly of Kissmetrics - Conversions and the Launch of Engage

8/17/2015
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If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes...

Duration:00:19:40

Episode 57: Jess Stephens, CMO of SmartFocus on Real-Time Interaction Management

7/30/2015
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We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered marketing and remarketing, all the way to in-store proximity marketing (that requires no hardware installation). Jess Stephens isn't just the CMO of SmartFocus, she's also a leading commerce and retail marketing expert - having sold her Proximity Marketing startup to...

Duration:00:26:22

Episode 56: Johann Wrede of SAP on Personalization and Your Brand

7/23/2015
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The introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have the ability to take back that control, by using the right technology to analyze individual spending behavior of their customer base and pin point loyal and revenue-driving customers to continue targeting, avoiding those who might cause more work than...

Duration:00:43:34

Episode 55: Why Consumer Brands Are Paying Attention to Millennials

7/15/2015
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Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone Millennials are looking to make considered purchases for them and their...

Duration:00:47:58

Episode 54: Interview: Mark Schaefer, Author of The Content Code

7/8/2015
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If you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and your business. The six: Brand DevelopmentAudience and InfluencersDistribution, Advertising, Promotion, and SEOAuthorityShareability embedded into each piece of contentSocial proof and social signals. Mark carefully walks you through each strategy, how it's measured, what its...

Duration:00:49:11

Episode 53: The Social Enterprise: An Interview with Scott Monty

6/26/2015
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Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford...

Duration:00:34:36

Episode 52: Mobile App Acquisition: An Interview Dennis Mink of Liftoff

6/10/2015
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With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and...

Duration:00:33:56

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