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On Brand

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Location:

United States

Description:

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

Language:

English

Contact:

3193250921


Episodes

Faster Than Normal Branding with Peter Shankman

9/11/2017
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“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and working with ADHD. He’s also this week’s guest on the On Brand podcast. About Peter Shankman Peter Shankman is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman Triathlete, and most importantly, a dad. He’s the founder of ShankMinds:...

Duration: 00:32:02


Social Sound Bite: Facebook Page Reach Down 20%

9/8/2017
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On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite New Study Finds Facebook Page Reach Has Declined 20% in 2017 (Social Media Today).Remember, the Social Sound Bite is just...

Duration: 00:05:12


Bringing the IBM Watson Brand to Life with Amber Armstrong

9/4/2017
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“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement for IBM Watson. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Armstrong Amber Armstrong is an IBM Director, Digital Amplification, Events, and Demand Generation and Watson Customer Engagement....

Duration: 00:35:22


Social Sound Bite: Why Email Marketing Still Rules

9/1/2017
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On this week's Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite For Many Marketers, Email Is Still King ()Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast.Register now...

Duration: 00:03:53


Alan Alda on Communicating and Relating to Others

8/23/2017
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“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his latest book — If I Understood You, Would I Have This Look on My Face? The one, the only Alan Alda is On Brand this week (as Alan jokes, “I only brought one of me!”). About Alan Alda Alan Alda has earned international recognition as an actor, writer, and...

Duration: 00:36:09


Social Sound Bite: Facebook Makes Its Ad Reporting Even Better

8/14/2017
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Facebook says it’s removing accidental clicks from its ad network (TechCrunch).Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve...

Duration: 00:04:41


Social Sound Bite: America's Online Advertising Duopoly

8/7/2017
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Tech giants eating the advertising worldRemember, the Social Sound Bite is just the appetizer!On Brand podcastRegister now for Social...

Duration: 00:05:29


Creating an Authentic Healthcare Brand with Mark Viden

7/31/2017
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“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mark Viden Mark Viden is charged with building a consumer brand for Dignity Health to help drive patient and physician awareness and...

Duration: 00:31:24


Designing a Sustainable, Fashion Brand with Hamilton Perkins

7/24/2017
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“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week's On Brand podcast. About Hamilton Perkins Hamilton Perkins is the founder and...

Duration: 00:29:13


Social Sound Bite: What Your Customers Need Most from You

7/21/2017
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On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a need for speed. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite People’s Most Important Customer Experience Attribute Isn’t Changing (MarketingCharts).Remember, the Social...

Duration: 00:05:53


Creating Brand Homes with Experience Expert Christian Lachel

7/17/2017
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“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast. About Christian Lachel Christian Lachel is a world-renowned expert at...

Duration: 00:30:58


Brand Leadership Through Employee Engagement with Michael Brenner

7/3/2017
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“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast. About Michael Brenner Michael Brenner is a...

Duration: 00:29:46


Why You Should Build a Free Range Brand with Nicole Ertas

6/26/2017
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“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast. About Nicole Ertas Nicole Ertas...

Duration: 00:29:52


Social Sound Bite: Most Lack Confidence in Social Media ROI

6/19/2017
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Social Media Trends: Which Platforms and Content Types Are Gaining Favor?...

Duration: 00:05:38


Social Sound Bite: Top 7 Findings of Mary Meeker’s Internet Trends 2017

6/12/2017
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Check out the full report — Internet Trends 2017 (Kleiner Perkins).Remember, the Social Sound Bite is just the appetizer! On Monday...

Duration: 00:04:23


How to Listen for Brand Advocates with Mack Collier

6/5/2017
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"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mack...

Duration: 00:33:08


Social Sound Bite: The Reports of Facebook’s Death Are Exaggerated

6/2/2017
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On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where most of us are getting are news. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook Remains the Dominant Social Platform (Social Media...

Duration: 00:03:36


Social Sound Bite: Customers Don't Like When You're Snarky

5/26/2017
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On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice before getting snarky. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite New Research Shows Consumers Prefer Help Over Witty Comebacks (Social Media...

Duration: 00:05:22


A Healthcare Branding Prescription from Vince Parry

5/22/2017
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"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast. About Vince Parry Vince Parry, a...

Duration: 00:33:50


Social Sound Bite: Snapchat's Millennial Users Remain Loyal

5/19/2017
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since adding a stories feature of their own. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Snapchat users stay loyal, but Instagram could block its growth (TechCrunch).Remember, the Social Sound Bite is...

Duration: 00:04:04

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