April Dunford

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Obviously Awesome

Obviously Awesome

You know your product is awesome—but does anybody else?In a crowded market, even the best products struggle to get noticed—not because they’re not great, but because your customers don’t get them. The problem isn’t the product—it’s the positioning.In...

Obviously Awesome

Obviously Awesome

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows...