
Premium
Opening Credits
1/3/2026
Dedication
1/3/2026
Introduction to the First Edition
1/3/2026
Positioning as Context
1/3/2026
The 5 Components of Effective Positioning
1/3/2026
Pre-Work: Decisions to Make
1/3/2026
Preparing for a Positioning Exercise
1/3/2026
Step 1: Competitive Alternatives
1/3/2026
Step 2: Distinct Capabilities
1/3/2026
Step 3: Differentiated Value
1/3/2026
Step 4: Best-Fit Accounts
1/3/2026
Step 5: Market Category
1/3/2026
Testing Your Position with A Sales Pitch
1/3/2026
Translating Your Positioning into Messaging
1/3/2026
Changing Your Positioning
1/3/2026
Conclusion
1/3/2026
About the Author
1/3/2026
Work with April
1/3/2026
Ending Credits
1/3/2026