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5 Google Analytics Reports You Should Probably Ignore

In this episode, we explore some of the commonly misunderstood Google Analytics reports and metrics and how to avoid misinterpreting them. When you are using Analytical data to tell a story, there is a real danger you will come to the wrong conclusions and tell a story that isn't really happening.


Single Customer View And How To Achieve it

Daniel and Ciaran explore the single customer view. What is it, how does it potentially work, and what benefits can it bring to your customer and your business in a progressively noisier and noisier marketplace. Sounds great right? But creating a single customer view is one of the most challenging IT headaches any organisation can face. In this episode, we explore some of the barriers to achieving this marketing utopia and give help and advice on steps you can take to move closer to it. We...


User Journey Mapping

Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy. We also explore how Persona’s fit into building your sales funnel model and talk about how to create content to engage with your...


How to Build Online Communities

We speak with Arjun Jolly, COO and co-founder of adQuadrant, about how to go about building communities online. A veteran online community builder and participant, Arjun has many years experience of building active online communities for a variety of different brands both in the green products and gambling sectors. Ciaran and Arjun explore how communities form, and how marketers can go about building effective communities. How do you get started from scratch? What techniques can you use...


Effective Email Marketing

How well integrated are your email programmes with the rest of your marketing communications? In this episode, Ciaran talks to Philip Story from Enchant about email marketing and what marketers can do to further supercharge what is traditionally the most productive of the online communication channels. Enchant is a specialist email marketing, CRM and marketing automation agency founded by Philip Story in 2014. They specialise in helping marketers to access expert guidance and achieve...


Effective Snapchat Marketing

Miri Qylafi from Social Influencer Agency Fanbytes talks to Ciaran about Snapchat. We discuss where marketers and big brands often go wrong when marketing on Snapchat and Miri shares what Fanbytes have found works well for an effective campaign on this youth focussed social media platform. Whether you are using the platform for your own campaigns or have always wanted to just understand the Snapchat platform a little bit better than you do, this interview will help you to get a better...


Mistakes To Avoid When Building Your Business

This episode was recorded back in November, but we have been saving it for the new year as we felt it might well inspire the budding entrepreneurs among you. We were invited to speak to an audience of tech entrepreneurs and App developers at the GDV Dev Fest Event, London. GDV DevFest is the largest free community-created tech conference in the UK and a joint event run by the Google Developer Group Community and University College London ( UCL). The topic we were asked to talk about was...


Is Twitter Dead?

In this episode of the podcast, as well as shamelessly attempting to get attention with a doom-mongering headline we are discussing all things Twitter. The platform has seen some significant shifts and changes over the last few months so we thought we would share our thoughts on some of the new features. For the record, we don't think its dead at all, but the demographics do appear to have shifted. Under discussion in this episode: 280 character tweets, Twitter threads, Twitter assistant,...


Digital Marketing Predictions for 2018

Daniel and Ciaran discuss the technologies they think will have the most significant impact on digital marketing over the coming year. Ciaran gets over excited and starts mixing his metaphors, and Daniel takes a more level-headed approach and keeps discussions more grounded in current reality. We discuss Machine Learning and Virtual Reality and some of the exciting uses for it, exciting developments in virtual reality and what that might spell for the future with facebook's soon to be...


2018 Productivity Tips For Digital Marketers

Daniel and Ciaran take a look at some productivity tips to help you get things kicked off effectively in the New year. We've looked at some of the key lessons we have learned this year and share some of what worked and what didn't to take a view on how to do things better next year. How To Be More Productive Discover our top tips on producing better and more effective content that gets found, how to stay up to date, how to improve your keyword research and how to approach taming your...


What Makes An Effective Video Advertising Campaign?

This episode has a bit of a backstory to it which we thought we would share with you. Ciaran was working on the podcast schedule when by chance he was contacted by another Ciaran Rogers on LinkedIn with a very simple message "Hey Ciaran, Great Name!" Out of curiosity he looked up the sender and saw his extensive background in advertising. They got chatting and the three days later recorded this episode over Skype. What started out as a bit of fun developed into a really interesting...


Social Selling for B2B Businesses

Ciaran talks to Margharite Maspero, from SoAmpli, about effective social selling for B2B businesses. We explore how to use different social channels with the right marketing materials and Margherita shares some practical tips they use within their own B2B sales and marketing teams to build strong and effective connections with a whole variety businesses. We also explore ways to break down the traditional barriers that often exist between sales and marketing team, so they work in close...


Message Me

This week Ciaran talks with Joshua March, the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise-scale customer service through social media and mobile messaging platforms. A renowned expert in social media and customer service, Joshua has been featured on Bloomberg, CNBC, Fox Business, and the BBC. We discuss Joshua's soon to be released book called "Message Me. The Future of Customer Service in...


Get To Know Your Visitors Better

Ciaran talks to Joe Cotellese an experienced digital marketer and founder of the social media tool Sharey. Ciaran explores Joe’s experience in learning more about customers and uncovers how Joe came to better understand quantitative and qualitative data working in the apparel industry while measuring up customers in their underwear. We also explore what Joe learned about marketing personas as a result of failing a Ninja aptitude test. Joe introduces us to the tool he has developed to...


Halloween Special: 5 Tenuously Spooky Digital Marketing Tools

In this episode recorded while Ciaran and Daniel were touring the highlands of Scotland Ciaran has picked out some tenuously spookily named digital marketing tools we think are great. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so we thought it best to let him get it out of his system. In this episode recorded while Ciaran and Daniel were touring the highlands of Scotland Ciaran has picked out some tenuously spookily named digital...


CIM Digital Summit Special 2017: Gimmicks Vs Reality

Daniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It's always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between the headline-grabbing stories that are circulating. Artificial Intelligence and Machine learning Artificial Intelligence and Machine Learning are often confused as the same thing, but actually, they refer to...


Build Faster Websites

Ciaran Interviews Jon Henshaw, SEO expert and founder of Raven Tools. In this episode, we discuss AMP and How to make your website faster without needing to make use of AMP. What Is AMP? AMP ( which stands for Accelerated Mobile pages) is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML. The idea behind the project was to make it easy for publishers to create mobile-friendly content once and have it load...


Social Media Listening Tools and Strategy

Daniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products. Set up correctly a good social listening programme can provide excellent insight into how you can help and respond to customers and be a more efficient organisation. Are you using it to best effect to monitor your results and customers reactions to your...


Test Everything

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Muti variate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights by testing and validating different variations of what you are doing. This technique can be incredibly insightful and because it doesn’t work on assumptions that can be wrong can very often surprise you. We also...


Is Your Ad Experience Good Enough For Your Customers?

Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online. What is it like to be on the receiving end of your brand advertising campaign? In this episode, we explore some issues around online advertising tech and the user experience of Ads. Banner advertising, in particular, has had a bit of a reputation of being forced upon users. Retargeting was supposed to help this...


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