The Product Boss Podcast

HubSpot

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Location:

United States

Genres:

Business & Economics Podcasts

Markets and Investing

Networks:

HubSpot

Description:

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Twitter:

@theproductboss

Language:

English

Website:

http://www.theproductboss.com/

Episodes

581. Social Media Doesn't Have To Suck! Here's How

4/29/2024

Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your comfort zone is key. During today's episode, we'll dive into strategies to manage this relationship without letting it overwhelm you. We understand not everyone is a social media enthusiast, and that's okay! We'll explore alternative ways to grow your business and discuss how social media, while permanent, doesn't have to be a burden. So, whether you're posting everywhere or nowhere, join us as we uncover how to make social media work for you, not against you. Resources: Stand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:33:49

580. "I'm six months into my business. How do I connect with my ideal customer?" | Coaching Session

4/25/2024

Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers. In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers. We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively. Resources: thehypegirlsupplyco.com@the_hype_girl_supplycotheproductboss.com/newsletterStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:52:44

579. WHY NO ONE is Buying Your Products

4/22/2024

Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded market, we've all been there before. The journey to getting your products noticed and adored by your ideal customers shouldn't be an uphill battle. We understand the frustration of putting your heart and soul into something spectacular, only to feel lost in the crowd. It's a common challenge many face—identifying and reaching the customers who are the perfect match for your products. In this episode, we'll explore the critical steps you might be missing and offer actionable strategies to ensure your products don't just exist but thrive. From understanding who your customers are to positioning your product in a way that resonates with them, we'll guide you through reevaluating your approach to marketing and sales. It's time to break through the noise and make your mark. Remember, your product deserves the spotlight, and we're here to show you how to illuminate it. Resources: theproductboss.com/playbook Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:25:42

578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session

4/18/2024

Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales. Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business. Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales. Resources: wagandwonder.com@wagandwondertheproductboss.com/playbook Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:46:49

577. This One Strategy Grew My Audience By 20,000 Followers in 2 Months

4/15/2024

Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind. My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie! So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales. Resources: entire playbook theproductboss.com/playbookStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:22:46

576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session

4/11/2024

Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible. First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people. I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make! Resources: @TheProductBossTheProductBoss.com/dreamStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:01:00:22

575. The Magic Formula to Standing Out in a Crowded Market

4/8/2024

In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer? Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after. You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how! Resources: @TheProductBossTheProductBoss.com/dreamStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:24:08

574. "I have so many ideas--what do I focus on first?" | Coaching Session

4/4/2024

If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly what I'm helping Rachel of Falcone Farms today so let's dive in. Rachel is raising two kids, running a farm, already has one product-based business, and is now launching another. We talk through her new goat’s milk soap company, including shifting her ideal client and doing the math on cost, price, and quantity. But we also talk about the big picture in terms of waiting for your experiments to produce results, and how to stay focused. This episode was so much fun and had so many great takeaways! Rachel and I are very similar in that we're both creatives so our minds are always wanting to jump to the next thing. If that sounds like you, then be sure to tune in and let's get you focused. Resources: FalconeFarm.comTikTokInstagram (@FalconeFarm)‘Stand Out Society’open to anyone who sells productsJoin Stand Out Society today! Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:01:07:13

573. This is Why You're Not Making Sales in Your Product Business

4/1/2024

There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business. They are: Nail your niche, nail your brand, nail your price and offer and nail your marketing across channels. There’s a lot that goes into each one, but don’t worry, I cover it all. A lot of times these get skipped because they feel fuzzy, unclear, or even uncomfortable. Listen to this episode to get the clarity you need to achieve your business breakthrough and don’t forget to join us inside of Stand Out Society now! Resources: Stand Out Societyopen to anyone who sells productssign up for Stand Out Society today. Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:57:09

572. “My business was on the backburner but I’m ready to dive back in. How do I get excited again?” | Coaching Session

3/28/2024

We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your needs. That’s exactly what Dawn of Fairy Tale Yarn Co and I do, in today’s episode. Dawn wants to ramp her business back up after spending the past few years dealing with difficult personal circumstances. After going through a difficult season, the most important question becomes when you’re ready to dive back in, how do you bounce back? It all comes down to setting exciting goals, shifting your mindset and of course, breaking down the math! Resources: FairyTaleYarnCo.comFacebookInstagram (@fairytaleyarnco)Stand Out Societyopen to anyone who sells productsTheProductBoss.com/SOS Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

Duration:00:54:27

571. If I Started a New Product Business, Here are the Steps I Would Take

3/25/2024

After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in what order, to make sure that I’m creating a foundation in my product business to get in front of my customers and make consistent sales from? That’s why I created the Ultimate Checklist For Building Your Dream Product Based Business which takes this framework and narrows in on the four key areas you need to focus on nailing to build the solid foundations of your business. In this episode, I review my 7-step framework that I would use to start a product-based business and also give you a clear roadmap of the four key areas you need to nail to start building the dream business you deserve. Resources: TheProductBoss.com/dreamA Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

Duration:00:32:46

570. "My brand is exploding! How do I keep up?” | Coaching Session

3/21/2024

Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up? Tune in to find out. First, we talk about the emotional and mindset aspect. When you start to see an increased demand and your sales start to increase so quickly, while it’s definitely a time for celebration, there’s also plenty of worry, stress, and the unknown. The stakes have suddenly become much higher and there are a lot of super important decisions that need to be made- and fast. It’s natural to feel overwhelmed. That’s why I’m so glad Aleah is in our Mastermind so we can surround her with advice and support. Then we dive into the nitty-gritty. We spend a lot of time mapping out an org chart and defining and naming roles. The best part about being a product boss is that you get to create your own role based on what you are good at and what you like to do- your “zone of genius.” As a coach, it’s so rewarding to see the success and support a Masterminder who has hit a new level in their business. Join me in celebrating Aleah and Meat the Mushroom while discovering what you can learn from her growth and what to do to prepare for when your big day comes! Resources: MeatTheMushroom.com@MeatTheMushroomInner Circle Mastermindsubmit your application to the Inner Circle MastermindA Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts.

Duration:01:06:07

569. Should You Stay in a Plateau or Push for More Growth?

3/18/2024

Plateaus in product-based business can be good or bad, depending on different factors. In this episode, we talk about why it's important to do an honest assessment of your business to figure out if you’re in a much-needed plateau or if you should be pushing for more growth immediately. Not every year is meant to have massive quantum leaps in growth– no matter how much we’d love if that was the case! Some years are meant for stabilization. After all, the foundation of your product-business can actually crack and start to fail if you grow too quickly in a short period of time. Sometimes you need to shift from growth mode to maintenance mode and re-assessing your systems and operations to ensure your business is ready to successfully grow to that next level. Tune into this episode to learn how to figure out the difference between good plateaus vs. bad plateaus. Understanding them can make all the difference in achieving the lifestyle you’ve envisioned for yourself and taking your business to that next revenue level! Resources: Inner Circle Mastermindsubmit your application to the Inner Circle MastermindA Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:42:35

568. Ever Wanted in on an Inner Circle Mastermind Coaching Session? Here’s a Peek.

3/14/2024

Ever wish you could listen in on the conversation between women product-based business owners who are successfully making over $100k in revenue? Well that’s exactly what today’s episode is! I'm sharing one of my latest coaching calls with my Inner Circle Masterminders so you can hear how true Masterminding works while we discuss specific solutions to each other's current business challenges. You’ll hear one Masterminder who has a multi six-figure business and wants to start pitching her product to bigger retailers. Another is ramping up for a product restock and is double-checking that she has thought through everything. A third is considering diversifying her acquisition channels and is wanting feedback and input on which ones have been working well for other Masterminders. For each question, I give my input based on my 20 years of business coaching, and other Masteminders chime in with what’s working for them, so that collectively as a group we can provide actionable tips and advice to try! If you want to experience what it's like to be in a Mastermind with other product-based business owners who get it, then tune into this episode! If you are a six- or seven-figure product boss and want to join my Inner Circle Mastermind, applications are now open! You can apply here. Resources: Inner Circle Mastermindsubmit your application to the Inner Circle Mastermind A Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

Duration:00:41:34

567. Are You Building a Million Dollar Product-Based Business? Do This to Find Out.

3/11/2024

If you’re a product based business owner who is looking to make their first multiple six figures or reach the million dollar mark, this episode is just for you! We're not just dreaming big; we're making million-dollar businesses a reality. In this episode, we delve deep into the essential strategies that we believe are pivotal in scaling your product-based business to a million dollars and beyond. From firsthand observations of business owners who've reached the million-dollar mark, we've gathered actionable insights and strategies that can make this impressive feat not just a possibility, but a reality. Whether it's been a rapid climb or a steady ascent over the past few years, hitting that million-dollar milestone is entirely achievable, no matter where you’re at right now in your product business. Join us as we explore the steps, the mindset, and the dedication required to build and structure a million-dollar business. Let's dive into what it takes to elevate your business, break down the barriers, and achieve the growth you've been working towards! Resources: The Proven Path to a Profitable, Million-Dollar Companysign up today Connect: theproductboss.com@theproductboss Mentioned in this episode: DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:34:08

566. "My retail store is 80% of my business -- but I want to get more sales beyond it." | Coaching Session

3/7/2024

Join us as we sit down with Stacey from Be Blends, a longtime member of our Multi-Stream Machine community. Stacey isn't new to our podcast; having been featured twice before, her journey has been nothing short of inspirational. Under our guidance in the mastermind, Stacey's business has seen remarkable growth. Yet, with success comes new challenges. Currently, Stacey finds herself at a crossroads, grappling with the sustainability of her physical retail store. Although it generates 80% of her revenue, it's leading her towards burnout and away from her envisioned path for Be Blends. The question looms: how can she pivot towards an online focus while still ensuring she is making the amount of revenue and profit she wants to? In this episode, we dive deep into Stacey's dilemma, exploring strategies for transitioning from a brick-and-mortar model to a thriving online presence. We'll dissect the risks, weigh the benefits, and brainstorm actionable steps to ensure a smooth transition that aligns with her business goals and personal well-being. Whether you're considering a similar shift or seeking inspiration for overcoming business hurdles, this session is tailored for you. Resources: beblends.com@beessentialThe Proven Path to a Profitable, Million-Dollar Companysign up today Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

Duration:00:49:43

565. Answering Your Burning Social Media Questions with Linda Fruits of Fruits of Motherhood

3/4/2024

By popular demand: An episode all about how to use social media for your product-based business. I’ve brought Linda Fruits, of Fruits of Motherhood, to the show to give us real, no-fluff answers about what works. Linda, who is a successful Instagram influencer, answers questions about repurposing content, virality vs. community building, and the balance between product-related posts and brand-building posts. And, yes there are different answers based on if you’re an online seller or brick-and-mortar, and whether you’re just starting your social media channels or if you already have a healthy following. Tune it to hear from a woman who knows the social media game, and knows how to crush it. Resources: @FruitsofMotherhoodThe Proven Path to a Profitable, Million-Dollar Companysign up today Connect: theproductboss.com@theproductboss Mentioned in this episode: DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:22:11

564. “I need to grow beyond Etsy” | Coaching Session

2/29/2024

Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever & Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do. First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream. If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way! Resources: ForeverLunaCo.com@ForeeverLunaAndCowww.etsy.com/shop/ForeverLunaandCo/A Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show

Duration:00:57:26

563. TikTok Insider Gives Us the Scoop

2/26/2024

Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program. The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively. Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product. If you want to tap into the hot TikTok market, this episode is a can’t miss! Resources: TikTok ShopA Year of ContentA Year of Content MastermindApply today. Connect: theproductboss.com@theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:16:14

562. "I need more sales for my purpose-driven business." | Coaching Session

2/22/2024

How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities. We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual branding, including product photos, and website user experience. Listen in for tips on how to optimize your own messaging so that your products are easily accessible and attractive to a wide audience. Resources: tishatrapp.com@tishatrappjewelryA Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:53:25