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Under the Influence

CBC

Terry O’Reilly explores the critical shift from advertising as a loud one-way conversation to a new delicate dialogue, where the goal is no longer to triumph by weight, but to win by influence.

Terry O’Reilly explores the critical shift from advertising as a loud one-way conversation to a new delicate dialogue, where the goal is no longer to triumph by weight, but to win by influence.
More Information

Location:

Toronto, ON

Networks:

CBC

Description:

Terry O’Reilly explores the critical shift from advertising as a loud one-way conversation to a new delicate dialogue, where the goal is no longer to triumph by weight, but to win by influence.

Language:

English

Contact:

416-205-3700


Episodes

Get more Under The Influence

1/22/2018
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Get more Under The Influence

S7E3 - Damn The Torpedoes

1/18/2018
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This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful because someone said...Damn The Torpedoes.

Duration: 00:27:57


I See A Little Silhouetto Of A Brand: How Old School Products Survive

1/11/2018
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This week, we analyze how old school products survive in the 21st century. Many brands can't keep up with the digital age, but others have found a way to succeed – some doing even better business today.

Duration: 00:27:57


S7E1 - Put It Between Your Knees and Squeeze: Marketing A Fad

1/4/2018
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Kicking off our 2018 season, we explore how some of the craziest fads are marketed. From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible.

Duration: 00:27:55


We're Back!

12/31/2017
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Happy New Year. Our first podcast of the season drops Thursday, January 4. Here's a look at some of the fun topics we'll be tackling this year...

Duration: 00:01:31