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Under the Influence

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Location:

Toronto, ON

Networks:

CBC

Description:

Terry O’Reilly explores the critical shift from advertising as a loud one-way conversation to a new delicate dialogue, where the goal is no longer to triumph by weight, but to win by influence.

Language:

English

Contact:

416-205-3700


Episodes

Get more Under The Influence

8/19/2017
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Get more Under The Influence

Summer Series - Guys and Dolls: Gender Marketing, Part II

8/17/2017
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This week, it's part two of our Gender Marketing show. In this episode, we'll look at how companies that have historically marketed to one gender switch gears to target another. Most products are gender-neutral. It's just the marketing that's not.

Duration: 00:27:07


Summer Series - Guys and Dolls: Gender Marketing

8/9/2017
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This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? It’s not a black-and-white issue, but it’s definitely pink and blue…

Duration: 00:27:25


Summer Series - Selling The Dream: Real Estate Advertising

8/3/2017
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This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.

Duration: 00:27:34


Summer Series - The Wizarding World of Influencer Marketing

7/27/2017
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Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency.

Duration: 00:27:56


Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

7/19/2017
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This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control.

Duration: 00:27:43


Summer Series - What A Difference A Difference Makes: Standing Out In The Marketplace

7/12/2017
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This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy.

Duration: 00:27:46