Up Your Marketing!

Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave. 7 min 12 sec

WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction. Three things you should do for your business - Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet up "secret shopper" interactions, and used recorded audio/video to teach 8 min 29 sec

If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company! 6 min 13 sec

You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process. 7 min 38 sec

We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone. Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview! Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com You can also grab a copy of his book and pay only for shipping! Visit FreeSalesBook.com . He's also got his own podcast. For those episodes, visit TheArtOfSales.com 47 min 36 sec

Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system: Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results 7 min 31 sec

52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast. I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items. 7 min 32 sec

It's very easy to add video into your marketing mix. I talk about a few of the points you want to keep in mind. 10 min 26 sec

I've told you before, you need to put out press releases on a regular basis. But don't feature yourself - make one of your clients the hero of each new press release! 8 min 41 sec

Businesswoman raising hand during meeting in office Two action items for this episode: 1) Send in the questions you want answers for and 2) Send in requests for topics you want covered in the shows next year. 6 min 17 sec

Today we're talking with Jill Brennan, author of Get Smarter Marketing: The Small Business Owner's Guide To Building A Savvy Business. Contact her via her website - Harbren.com Master classes: InvisibleToTrusted.com Blog post: How to share your story in a way that doesn't suck 26 min 21 sec

We're nearly 100 episodes into this podcast. If you haven't done it yet, you need to take an action to make your marketing - your business, your LIFE - better. 8 min 12 sec

We use a plumber to help explain the web we're creating to make businesses more successful with RecEx Status. 15 min 48 sec

Some info about the promotions that Agile' has run lately, and will be running through the end of the year. 16 min 24 sec

We announce the winners of our giveaway, plus, I've got a link to some interesting holidays for your marketing efforts in 2019. http://bit.ly/2S1RgK0 7 min 03 sec

It's not too early to start planning for next year's marketing efforts. Here's a great planner for 2019 - https://amzn.to/2Cn7DeU 10 min 54 sec

If you're selling an info or knowledge product, then you've probably experienced chargeback frustration. Here are 4 points that might help calm those frustrations. 8 min 42 sec

fbq('track', 'ViewContent'); Almost a year's wort of episodes, so we're having a drawing. Enter and pass it on! https://upyourmarketing.net/drawing 6 min 52 sec

We're interviewing Doren Aldana who has a lot to say about testimonials and referrals. You don't just have to sit back and wait for them! He created a free kit for UYM listeners. Visit: mytestimonialengine.com/scott 31 min 32 sec

You need testimonials! They lead directly to Recognized Expert Status. We also talk about building a referral system into your business. 11 min 34 sec