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CMOtalk.global

Business & Economics Podcasts

CMOtalk is a marketing podcast series with monthly inspiring interviews with Chief Marketing Officers of well-known brands. Hosted by Klaas Weima and Adam Fields. Together with the guest of the show, they dive into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

CMOtalk is a marketing podcast series with monthly inspiring interviews with Chief Marketing Officers of well-known brands. Hosted by Klaas Weima and Adam Fields. Together with the guest of the show, they dive into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

Location:

Netherlands

Description:

CMOtalk is a marketing podcast series with monthly inspiring interviews with Chief Marketing Officers of well-known brands. Hosted by Klaas Weima and Adam Fields. Together with the guest of the show, they dive into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

Language:

English

Contact:

0031202402800


Episodes

E09 | Dean Aragón (Shell) on B2B-marketing

5/4/2022
In this episode of CMOtalk, we talk to Shell’s brand guy, Dean Aragón. Dean is the CEO and Vice Chairman at Shell Brands International. After nearly six years at Unilever, Dean took on the challenge of B2B marketing at one of the biggest organizations in the world. In CMOtalk, we discuss the challenges he faces in B2B marketing and his vision on the whole concept. Because, according to Dean, the focus should be on B2H marketing, Business to Humans.

Duration:00:31:46

E78 | Johan van der Zanden (Albert Heijn) over de omnichannel strategie

4/28/2022
Met de app, boodschappen thuisbezorgen, AH To-Go, e-commerce, in-store communication en natuurlijk de klassieke supermarkt is Albert Heijn werkelijk overal. In CMOtalk praten we met Johan van der Zanden, Directeur Marketing & Communicatie, over de omnichannel strategie van Albert Heijn. Hoe heeft Johan ervoor gezorgd dat de strategie zo succesvol is? En hoe wapent Albert Heijn zich tegen nieuwe spelers als Picnic en flitsbezorgers? Je hoort het van de marketingeindbaas zelf, in CMOtalk!

Duration:00:33:06

E08 | Patricia Corsi (Bayer) on creativity in healthcare marketing

4/4/2022
Bayer is famous for introducing the world to aspirin back in 1899. Nowadays, Bayer is a giant worldwide supplier of medication employing almost 100.000 people. Globally, the health industry is rated 8th on creativity within advertising campaigns. Bayer aims to change this. Recently, they have taken a more emotional approach as opposed to rationality in their marketing. Besides creativity, Patricia is also a strong supporter of women and diversity in business. How does she cope with the...

Duration:00:30:41

E07 | Raja Rajamannar (Mastercard) on multi-sensory marketing

3/7/2022
Mastercard is of course famously known for providing payments across the world. They are also one of the first companies who want to stimulate all the five senses of the consumers. With the release of restaurants, perfume, and cards with physical notches they are well underway. In this episode of CMOtalk, Raja Rajamannar, CMO of Mastercard and the 4th most influential CMO of the world explains why and how Mastercard aims to apply multi-sensory marketing.

Duration:00:33:15

E06 | Arjan Dijk (Booking.com) on diversity and inclusion

12/28/2021
Booking.com was founded in the Netherlands but today is one of the leading global platforms for online lodging reservation and other travel products. Offering over 28 million listings in 44 languages and dialects. Arjan Dijk is the CMO of Booking.com and his goal is to make it easier for everyone to experience the world. Booking.com aims to make everyone feel included when traveling. How does Arjan plan on doing this? And what are his own experiences when traveling? This and more, in CMOtalk!

Duration:00:35:57

E05 | Conny Braams (Unilever) on purpose

11/19/2021
Unilever is one of the few FMCG giants in the world. With the company managing over 400 brands in 192 countries, Unilever is a massive company. How does Unilever keep growing and thriving? By doing well by doing good, the mantra of William Lever himself still sets the foundation of the operation today. Unilever believes that by acting from a purpose driven perspective, brands grow quicker than usual, and it has the evidence to back up its claims. You hear it from the global CMO herself,...

Duration:00:33:35

E04 | Maurine Alma (Just Eat Takeaway.com) on global marketing

10/13/2021
Just Eats is the go-to food delivery platform in 24 countries worldwide and is still growing at a blistering pace. With the acquisition of Grubhub they have just managed to enter the United States. Despite being active all over the world, Just Eats still in-houses most of its marketing activities in their offices in London and Amsterdam. So how do you manage all the departments worldwide from just two locations? CMO Maurine Alma explains it all in the 4th episode of CMOtalk!

Duration:00:29:55

E03 | Nicky Claeys (Domino’s Pizza) on the customer experience journey

9/2/2021
Domino's are known worldwide for delivering their pizzas to your doorstep at the speed of light. With over 18,000 restaurants Domino’s Pizza holds a 50% share of the global pizza delivery market. What is the key to their success? Chief Commercial Officer Europe Nicky Claeys talked to us about their seamless customer experience journey and how the company keeps on innovating with solutions like the GPS tracker to stay relevant. Hear more about innovation and CX in the third episode of CMOtalk.

Duration:00:29:44

E02 | Ulrich Klenke (Deutsche Telekom) on brand equity

7/1/2021
Deutsche Telekom, also known as T-Mobile, is one of the major network carriers in the world. Famous for their magenta color and distinct T in the logo. Talking about their brand equity, the staggering amount of 51 billion US Dollars in brand value has been reported for 2021. It’s the sheer scale that gets Chief Brand Officer Ulrich Klenke excited and makes him sweat. Holding a 51 billion dollar piece in his hands, is quite a responsibility. In this episode Ulrich Klenke shares his vision on...

Duration:00:33:42

E01 | Philipp Markmann (L’Oréal Group) on digitization

6/30/2021
As one of the frontrunners in digital transformation, L’Oréal engages consumers with innovative AI and AR solutions. Philipp Markmann, Chief Marketing Officer Western Europe of L’Oréal Group, explains how they are realizing their ambition to become the number one beauty tech company in the world. How do they create meaningful experiences with digital products that help build the love for their brands and recruit new consumers? And how did Covid-19 accelerate this digitization?

Duration:00:31:34

CMOtalk | The marketing podcast - Trailer

6/28/2021
As society is changing, so is marketing. How are Chief Marketing Officers from around the globe preparing for tomorrow's challenges? In CMOtalk, the podcast series about marketing, Klaas and Adam interview CMOs from leading brands. They deconstruct their strategies and hear how they plan to remain successful. Start listening on cmotalk.global. CMOtalk is the award-winning marketing podcast and eponymous premium platform for CMOs. After the successful CMO-podcast series in the Netherlands,...

Duration:00:01:27