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CMOtalk.global

Business & Economics Podcasts

CMOtalk is a marketing podcast series with monthly inspiring interviews with Chief Marketing Officers of well-known brands. Hosted by Klaas Weima and Adam Fields. Together with the guest of the show, they dive into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

CMOtalk is a marketing podcast series with monthly inspiring interviews with Chief Marketing Officers of well-known brands. Hosted by Klaas Weima and Adam Fields. Together with the guest of the show, they dive into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

Location:

Netherlands

Description:

CMOtalk is a marketing podcast series with monthly inspiring interviews with Chief Marketing Officers of well-known brands. Hosted by Klaas Weima and Adam Fields. Together with the guest of the show, they dive into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

Language:

English

Contact:

0031202402800


Episodes

E02 | Ulrich Klenke (Deutsche Telekom) on brand equity

7/1/2021
Deutsche Telekom, also known as T-Mobile, is one of the major network carriers in the world. Famous for their magenta color and distinct T in the logo. Talking about their brand equity, the staggering amount of 51 billion US Dollars in brand value has been reported for 2021. It’s the sheer scale that gets Chief Brand Officer Ulrich Klenke excited and makes him sweat. Holding a 51 billion dollar piece in his hands, is quite a responsibility. In this episode Ulrich Klenke shares his vision on...

Duration:00:33:42

E01 | Philipp Markmann (L’Oréal Group) on digitization

6/30/2021
As one of the frontrunners in digital transformation, L’Oréal engages consumers with innovative AI and AR solutions. Philipp Markmann, Chief Marketing Officer Western Europe of L’Oréal Group, explains how they are realizing their ambition to become the number one beauty tech company in the world. How do they create meaningful experiences with digital products that help build the love for their brands and recruit new consumers? And how did Covid-19 accelerate this digitization?

Duration:00:31:34

CMOtalk | The marketing podcast - Trailer

6/28/2021
As society is changing, so is marketing. How are Chief Marketing Officers from around the globe preparing for tomorrow's challenges? In CMOtalk, the podcast series about marketing, Klaas and Adam interview CMOs from leading brands. They deconstruct their strategies and hear how they plan to remain successful. Start listening on cmotalk.global. CMOtalk is the award-winning marketing podcast and eponymous premium platform for CMOs. After the successful CMO-podcast series in the Netherlands,...

Duration:00:01:27