CMOtalk Global

Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education. In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.

Microsoft plays a leading role in the development and application of artificial intelligence. By integrating AI into products like Microsoft 365 (including Word, Excel, and Outlook), the company is making smart technology accessible to millions of users worldwide. Through its partnership with OpenAI, Microsoft has integrated advanced AI models—such as ChatGPT—into tools like Copilot. These innovations help businesses and individuals work more efficiently, gain insights faster, and boost creativity. Jennifer Kattula, GM and CMO of Microsoft Advertising, has been a long-time advocate for AI. We speak with Kattula during the Cannes Lions Festival.

Zespri is the world’s largest Kiwi producer selling over 180 million trays of the green fluffy fruit each year. But how does the Chief Marketing Officer at a fruit company compete with fast food chains and candy brands for consumers’ attention? And: due to Global Warming, it has become more challenging to grow produce all over the world. How does Jiunn align his marketing efforts with the uncertainty of Zespri’s harvest? In this episode Klaas Weima is going to talk Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer at Kiwi producer Zespri.

Marketeers all over the world can’t avoid exploring the opportunities of AI. How will technology change the advertisement industry in the near future? In this episode Klaas Weima is going to talk with Nuno Pena, global marketing director of AkzoNobel and Victoria Sjardin, former vice president marketing EMEA at the Kraft Heinz Company. Victoria Sjardin has been around for a while and has seen buzzwords (like big data & metaverse) come and go. She believes that “brands that are being well constructed are timeless”. Marketeer Nuno Pena (formerly AkzoNobel) explores the opportunities of the upcoming technology with a few pilots while expressing his beliefs that marketeers shouldn’t forget about sustainability.

Sir Martin Sorrell, the executive chairman of S4Capital, doesn’t like to hold on to the past and firmly believes that “data and tech will improve creativity”. But how will consumers react to new means of marketing and being ‘bombarded’ by personalized content in the near future? In this episode Klaas Weima is going to talk with Sir Martin Sorrell, the executive chairman of creative digital content production company S4Capital on the influence of data and tech on creativity. The interview was recorded at the Lions International Festival of Creativity in Cannes.

Athletic Brewing is in their own words the #1 non-alcoholic beer brand in the US. How does a relatively small brewing company like Athletic Brewing compete with the big boys such as AB InBev, Heineken and Carlsberg? Before joining Athletic Brewing, Andrew gained a lot of experience in the beverage market at PepsiCo and Heineken. How did the familiarity with the industry help him guide Athletic Brewing? In this episode Klaas Weima is going to talk with Andrew Katz, CMO at Athletic Brewing about the emerging industry of non-alcoholic beverages and the cut-throat competition.

Software company Adobe is well known for their products such as Photoshop and Acrobat. But how does Adobe remain the industry standard while competitors are lurking? And what does the rise of Generative-AI mean for creativity and the use of their platforms? In this episode Klaas Weima is going to talk with Eric Hall, the SVP and CMO of digital experience business at Adobe. He leads the Go-To-Market strategy and execution for the software company. The interview was recorded at the Lions International Festival of Creativity in Cannes.

When it comes to Gen-Z marketing Slavka Jancikova, VP Marketing EMEA at Foot Locker, believes that ‘you should definitely avoid being inauthentic’. But how can you be genuine as a brand? Slavka joined Foot Locker in the summer of 2023 and it is her job to make the American sports shoe store chain appealing to Gen-Z. Before joining Foot Locker, Slavka had been building world class brands at Unilever, Nike and Adidas. In this episode Klaas Weima is going to talk with Slavka Jancikova, VP Marketing EMEA at Foot Locker about Gen-Z marketing.

Soccer, or football, as the rest of the world would like to call it, is gaining popularity in the United States. How does the American national federation capitalize on the growing interest in the world’s most popular sport? And: why is the U.S. putting all this effort in hosting major events such as the FIFA’s World Cup and FIFA’s Club World Cup in the upcoming years?

In this episode of CMOtalk we have a chat with Marloes Laan, the Chief Marketing Officer at Versuni about the rebranding of the company formerly known as Philips Domestic Appliances.

In this episode of CMOtalk Global we speak with Kim Larsen, Head of Global Communications & Brand Experience at ING about the digital transformation of the banking industry.

Kiran Haslam, Chief Marketing Officer of Diriyah, a prestigious project in the middle of the Saudi desert. This multi billion giga project is the birthplace of Saudi Arabia and aims to attract 100 million tourists by 2030. How can Kiran and his team of 150 marketers live up to these giant ambitions? Which role does marketing play in convincing all stakeholders to embark on this visionary journey? And which perceptions need to be altered?

We're honoured to have Wouter Blok as our guest. Wouter is VP Growth Marketing at GetYourGuide, the European platform to book guided tours. He originally trained to become a pilot, no less with KLM. Flying wasn't as exciting as marketing though, so he joined several startups. Wouter later went on to Google, Coolblue, and Sprint. Now, he's conquering the world with GetYourGuide, which was founded in 2009 and has sold over 120 million tickets. How have they managed that?

E31 | Douglas Lamont (Tony's Chocolonely) on international expansion by CMOtalk

E30 | Farouk Nefzi (Feadship) on marketing luxury products by CMOtalk

CMOtalk E29 | Jill Kramer (Accenture) on resilient marketing by CMOtalk

In this episode of CMOtalk Klaas talks to Patrick Stal, Chief Marketing Officer at Zepz. Patrick is a seasoned marketing executive with over 20 years of experience in the advertising and tech industry. Prior to joining Zepz, Patrick was leading N26, as VP of global marketing and at Uber he was heading up the EMEA leadership team. We will talk about the transformation of marketing into a force for good and the impact of ESGs.

In this episode of CMOtalk Klaas will talk to Stacy Martinet, Vice President of Marketing Strategy & Communications at Adobe. At Adobe, Stacy leads a global team responsible for driving awareness demands and engagement for Adobe's brands and technology. Everyone should be able to be creative according to Adobe. Is AI changing everything we know about arts and crafts?

In this episode of CMOtalk we are honored to have Simon Harlinghausen, Managing Director of Miele X as our guest. Simon is responsible for Miele's global digital community space that started in 2020. This new hub helps Miele to accelerate digital growth worldwide. How is Simon using technology and data to develop a fully customer-centric brand? And what will the digital face of Miele be like in 2030?

Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan served in a marketing leadership team of Danone, and Nutricia. PepsiCo is making quite a turnaround on a global scale. So how do you become a meaningful brand? And what does it take to keep potato chips out of the danger zone?