Cool Times Podcast

Hector Castro from Belden Roofing joins Vince Free to share hard-earned wisdom about cold storage construction, mentorship, and what it really means to build something that lasts. From being put on roofs as a kid by his Cuban father to becoming a leader in specialized cold storage roofing, Hector reveals the technical precision and human relationships that drive excellence in this demanding industry. The conversation moves from bilingual advantages on job sites to industry standards crisis, but the heart of the episode emerges when Hector talks about his mentors - especially Jimmy Dowling who taught him cold storage construction and his father who instilled work ethic before being lost in an accident. His passionate plea to 'call your mentor and thank them while they're still alive' becomes the episode's defining moment, showing that true expertise isn't just technical knowledge but the wisdom to lift others up and never stop learning. ❄️ Cool Takeaways:

David Aschenbrand from Newmark joins us for what starts as a standard industry conversation but transforms into something much more human. Dave's extensive cold storage background spans material handling systems, CH Robinson, Preferred Freezer Services, and Bridge Industrial before landing at Newmark's cold storage practice. But this episode really takes off when we discover Dave's been drumming in a band called The Ghost Rodents for decades and builds custom furniture in his spare time. We dive into war stories from measuring freezers with pencils, coordinating 25 containers a day during an egg crisis, and the philosophy of Zen Golf that guides his business approach. Dave also shares his market predictions, identifying 2027 as the recovery point and small bay buildings as the next opportunity. This conversation perfectly captures what makes our industry special — the fascinating humans behind the professional facades. ❄️ Cool Takeaways: Sponsored by: Vapor Armor Advanced vapor barrier systems designed to protect cold storage facilities from moisture and condensation. 🔗 www.vaporarmor.com Fastener Systems Inc. (FSI) High-performance fasteners and thermal solutions trusted across the cold storage industry. 👉 www.cooltimespodcast.com

Welcome back to Cool Times — where we talk all things cool in the cold storage construction world. And this week, we’re celebrating one of our favorite things: Women in Construction Month (yes, we’re claiming the whole month 🔥). In this episode, we’re joined by Brenttnie Smith, Business Development Lead at Reeves Young, who proves that the road into construction doesn’t have to be traditional to be powerful. From sports broadcasting to leading BD in industrial and cold storage, Brenttnie shares how betting on herself — and diving into the unknown — led to a career she truly loves. We talk: Whether you're a rising pro or a seasoned vet, this one’s full of insights, energy, and inspiration. Episode Highlights: ❄️ How Brenttnie found her calling in construction — without a plan B ❄️ Reeves Young’s footprint in the Southeast and cold storage expansion ❄️ What it takes to break into an industry that says “we’ve used the same GC for 25 years” ❄️ Why women are crushing it in construction (and what they uniquely bring to the table) ❄️ The impact of mentorship, community outreach, and giving back 📺 Watch the full episode on YouTube — trust us, this one’s more fun with the visuals 👉 www.cooltimespodcast.com 🎯 Sponsored By: AFAB - Applied Fabricators 🔗 https://www.appliedfabricators.com/ Jamison Door Company 🔗https://jamisondoor.com/ #WomenInConstruction #ColdStorage #CoolTimesPodcast #ReevesYoung #MissionMattersMedia #FSI #IndustrialConstruction #BuildWithPurpose

In this episode of Cool Times, Jenna and Vince sit down with David Sours, Senior Vice President at CBRE, for a deep dive into the evolution of cold storage real estate—and how one man’s obsession with buildings turned into a national platform. With 23 years at CBRE and a reputation for being famous for something, David unpacks how he became a go-to expert in refrigerated warehousing, why mentors matter, and what the data really says about speculative cold storage growth. From brine refrigeration systems to raising industrial roofs, this episode is packed with wisdom, laughs, and tactical advice for anyone in real estate, cold storage, or just trying to carve out their own niche. ❄️ Cool Takeaways: Find Your Niche – David shares the early days of his career and how a single cold storage listing launched a national specialty practice at CBRE. “Be Famous for Something” – A mentor’s advice that became a career-defining principle—and why standing out in your field matters more than ever. Cold Storage: Then vs. Now – From 17 available buildings in 2003 to national-level data tools today, hear how the game has changed (and what hasn't). Raising the Roof—Literally – David recalls a deal where they lifted the roof on a 1970s building to make space for a 33-degree cooler. Spec Builds & Market Nuance – Why cookie-cutter doesn't cut it, and how understanding tenant demand by region is critical in today's landscape. Mentorship & Data – David talks about building a team, training the next generation, and the real value of curated, industry-specific data. Bonus Wisdom – Want better sleep? Write down your stress. David's TED Talk dream is all about the power of rest and organization. 🎧 Listen to the episode: 👉 www.cooltimespodcast.com 🎯 Sponsored By: Rytec High Performance Doors 🔗 https://www.rytecdoors.com Versi-Foam by RHH Foam Systems Portable, easy-to-use spray foam kits for cold storage insulation and beyond. 🔗 https://www.rhhfoamsystems.com

In this heartfelt and unfiltered episode, Vince and Jenna Free close out Season 5 of The Cool Times Podcast with an honest recap of 2025 and their hopes for 2026. From industry lessons and personal growth to podcast highlights and burpee challenges, the dynamic duo reflects on the wins, the hard leadership moments, and what it really means to slow down. Plus, they announce a special Cold Storage Nation challenge that gives back. Whether you're here for industry insights or relationship real talk, this one's for you. Cool Takeaways: ❄️ 2025 in One Word – For Jenna, it was refined; for Vince, release. Growth comes from both sharpening and letting go. ❄️ Leadership Lessons – Hard conversations matter. Vince and Jenna get candid about learning to lead better by addressing challenges head-on. ❄️ Promoting from Within – Vince shares why Freeze Construction is doubling down on growing leaders internally instead of just hiring experience. ❄️ Industry Trends – Faster schedules and stricter safety standards are top of mind heading into 2026. ❄️ Podcast Highlights – From recording with Eric Finnerty to Josh Lewis' “world-class” mindset, Season 5 was packed with unforgettable guests. ❄️ The Burpee Challenge – Join the Cold Storage Nation 1,000 Burpees in January Challenge! Proceeds benefit pediatric cancer research in honor of Matt Brower’s son. ❄️ Reflections on Loss – After losing their longtime dog Sophie, Vince and Jenna talk about what it truly means to slow down and prioritize what matters most. ❄️ Looking Ahead – Exciting plans for ICON Cold, CEBA, and GCCA conferences. Plus, new guests, new products, and even more thermal talk coming in Season 6. Don’t miss this final episode of the year — equal parts business, personal, and inspiring. Catch the Season 5 wrap-up now at: 🎧 www.cooltimespodcast.com

In this heartwarming and insightful episode, Vince and Jenna Free sit down with Matt Brower, VP of Development at BCCG, to talk about playing the long game in cold storage construction. Matt shares his journey from general construction into the cold space, how BCCG is growing as an ESOP-driven company, and why culture and trust are the cornerstones of their client relationships. From leadership lessons to launching a burpee challenge for charity, this episode proves that construction isn’t just about building buildings—it’s about building people, purpose, and partnerships. ❄️ Cool Takeaways: From General Construction to Cold ChainBCCG’s Growth StrategyCulture-Driven CompanyNever Been to CourtRapid Response PaymentsField-First MentalityCold Storage Burpee ChallengeGenuine Relationships > Flashy SalesSponsored by: Vapor Armor 🔗 www.vaporarmor.com Versi-Foam by RHH Foam Systems Portable, easy-to-use spray foam kits for cold storage insulation and beyond. 🔗 https://www.rhhfoamsystems.com

In this laid-back and info-packed episode, Vince and Jenna Free welcome Glen Oltmanns Vice President at Senneca Holdings at Senneca Holdings—and longtime friend of the show. Glen shares his decades of experience in cold storage construction and door solutions, unpacking how Senneca’s portfolio of brands has evolved and adapted with the industry. From traffic doors to high-performance insulated doors, Glen walks us through how Seneca became a one-stop-shop for the cold chain. You'll hear stories from job sites, bacon factories, and even a naval island—plus some laughs about California traffic, foam chemistry, and Glen’s secret life as the company historian. ❄️ Cool Takeaways: What Is Senneca Holdings?Decades of ExperienceCold Storage Door InnovationsUnderstanding DOE ComplianceTraffic Doors & SustainabilityField-Driven FeedbackFun FactPeople First🎧 Listen to the episode: 👉 www.cooltimespodcast.com 🎯 Sponsored By: Senneca Holdings https://www.senneca.com

In this dynamic episode, Vince and Jenna Free sit down with Thomas Gubbins, Director of Business Development, and Sean Doherty, Senior Project Manager, of Layton Construction to talk about building more than just cold storage facilities. From Sean's journey from owner to GC, to Thomas’ sports agency beginnings with Green Bay legends, the episode blends industry insight with some serious laughs. The Layton team opens up about how they broke into the cold market, what sets them apart from other national builders, and how they’re pushing toward $100M+ in cold storage projects this year—all while keeping company culture and team relationships at the center of it all. ❄️ Cool Takeaways: Layton’s Cold MomentumFrom NFL Players to RFPsOwner-Turned-BuilderBuilding with IntentionalityNational Reach, Local FeelFuture-Focused GrowthCulture Over EverythingDon’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com 🎯 Sponsored By: Vapor Armor 🔗 https://vaporarmor.com Rytec High Performance Doors 🔗 https://www.rytecdoors.com

In this high-energy episode, Vince and Jenna Free dive into the fascinating world of cold storage automation with Alex Reed, Sales Director at Swisslog. From high-bay warehouses to software-powered solutions, Alex breaks down how Swisslog has been revolutionizing automation in the cold chain—especially in challenging environments like deep freeze. With 125 years of experience, Swisslog is no rookie, and Alex shares stories that are both hilarious (think conveyor mishaps involving women’s underwear) and insightful (like the real challenges of retrofitting brownfield facilities). Whether you're a 3PL, operator, or just automation-curious, this episode will give you a front-row seat to what’s next in cold storage tech—and why it’s not just about robots anymore, but smarter, leaner, and greener systems. ❄️ Cool Takeaways: 250 automation systems in deep-freeze environmentsVibe codingAutomation isn't one-size-fits-alldensify without expandingfocused solutions12–18 monthsglobal single-platformsustainabilityownership, trust, and excellenceDon’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com 🚧 Sponsored by : Senneca Holdings 🔗 https://www.senneca.com Applied Fabricators (AFAB) 🔗 https://appliedfabricators.com

After over two years in the making, Brian Benson finally joins Vince and Jenna in the studio—and the wait was worth it. As Director of Solutions Engineering at Voxel, Brian brings a wealth of experience from his decades in cold storage, combined with cutting-edge AI technology designed to make warehouses safer and smarter. From managing one of the most dangerous warehouses in the western U.S. to partnering with Voxel to prevent injuries and save operational costs, Brian shares how proactive visibility is transforming the cold chain. If you’ve ever wondered how AI can reduce injuries, improve energy efficiency, and optimize workflows, this episode is your blueprint. 🎧 Listen now to hear how Voxel is helping warehousers know the unknown and why visibility is the real superhero in today’s logistics landscape. ❄️ Cool Takeaways: Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com 🚧 Sponsored by : Fastener Systems Inc. (FSI) https://www.fastenersystems.com/ Iceberg Mechanical & Refrigeration https://icebergmechanicalusa.com/

In this episode of the Cool Times Podcast, hosts Vince and Jenna Free sit down with Jeremy Bentley, Director of Architecture at Power Construction's Cold and Food Group. Jeremy shares his journey from Lincoln Logs to leading some of the industry’s most innovative cold storage designs. With nearly two decades of experience—starting with United Insulated Structures and now shaping the future at Power—Jeremy offers deep insights into evolving building standards, design/build collaboration, and the quirks that make the cold storage world so unique. Get ready for a behind-the-scenes look at how smarter drawings, better field communication, and industry camaraderie are pushing cold construction to the next level. Cool Takeaways: ❄️ Built Different – Jeremy blends math and art, GC and architect, design and jobsite hustle for a holistic cold storage approach. ❄️ Learning in the Field – His experience as a carpenter and superintendent shaped how he draws, solves problems, and trains others. ❄️ Cold Design Evolution – Jeremy explains the shift from repetitive freezer boxes to tall, automated, energy-efficient facilities. ❄️ Merger Success – The Power Construction acquisition brought tools like AR, VR, and a 0.48 EMR—without losing small-team culture. ❄️ Details Matter – From door shifts to vapor barriers, Jeremy emphasizes hands-on field feedback and refining every drawing. ❄️ Spec Building Challenges – Why flexibility in spec cold storage is harder than it sounds—and how developers can get it right. ❄️ Community Over Competition – Jeremy champions the collaborative spirit of cold storage pros, from vendors to architects. ❄️ Oregon Trail & Sam Adams – Yes, there’s also talk of RVs, fish stick cocktails, and the Bentley of all drawings. Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com 🚧 Sponsored by VersiFoam https://www.rhhfoamsystems.com/ 🚧 Sponsored by Jamison Door Company https://jamisondoor.com/

In Part 2 of this Cool Times Podcast special, hosts Vince and Jenna Free dig deeper with Eric Finnerty, President and CEO of Vapor Armor, to get into the science, skepticism, and energy savings that make his system so revolutionary. Eric breaks down how Vapor Armor challenges conventional thermodynamics, why traditional frost ribbon details fall short, and how a properly designed perimeter seal can save customers millions. From debates with roofers and thermal contractors to 40 million square feet of real-world results, this episode is a no-BS look at why Vapor Armor isn’t just a product—it’s a new standard for cold storage construction. ❄️ Cool Takeaways: Rethinking ThermodynamicsThe Two-Part Detail AdvantageThe Polyiso ProblemEnergy Efficiency PaysPerimeter Seal Matters MostFrom Skepticism to StandardNational Growth, Legendary TeamDon’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com 🚧 Sponsored by Vapor Armor Protect your envelope. Preserve your product. Seal your success. 🔗 www.vaporarmor.com

In Part 1 of this two-part Cool Times Podcast special, Vince and Jenna sit down with Eric Finnerty, President and CEO of Vapor Armor, to unpack the origin story of one of the cold storage industry’s most impactful innovations. Known across the industry as “The Beard,” Eric shares how a roof failure and a bold idea launched Vapor Armor, a company now synonymous with ice-free cold storage and cutting-edge vapor barrier solutions. From roofing jobs in the Pacific Northwest to forensic investigations and a 15-year condensation-free guarantee, Eric takes us through the early battles, industry skepticism, and game-changing breakthroughs that helped Vapor Armor grow from an idea into an industry standard. ❄️ Cool Takeaways: Origins of Vapor ArmorLong Road to YesDetail-Obsessed DesignScience Meets PassionCold Chain PurposeFrom Skeptic to StandardDon’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com 🚧 Sponsored by Vapor Armor Protect your envelope. Preserve your product. Seal your success. 🔗 www.vaporarmor.com

Get ready for a masterclass in leadership, legacy, and loyalty in cold storage construction. Vince and Jenna welcome back industry legend and now author Bret Wedding, EVP at Fricks, to talk about his new book Not a Commodity: A True Story of Relational Leadership. With humor, heart, and honesty, Brett shares powerful lessons from the battlefield to the boardroom—reminding us that trust, care, and character are what truly set businesses apart. If you're ready to lead with purpose and connect on a deeper level, this episode is not to be missed. ❄️ Cool Takeaways: You Are the BrandTrust + Legitimate CareDon't Race to the BottomClient Relationships Beyond the ContractLessons from the MilitaryCreate Experiences, Not Just TransactionsThe Power of Passionisn’tThe Cold Storage Market ForecastPublishing a Book with a 2.0 GPANot a CommodityBonus Round BanterDon’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com 📘 Pick up Brett’s book: Not a Commodity on Amazon You’ll laugh, reflect, and rethink what leadership really means in the cold storage world and beyond. Sponsored by: 🚪 Sponsored by Rytec High Performance Doors High-speed. High-tech. High performance. ➤ www.rytecdoors.com 🔩 Sponsored by Fastener Systems Inc. (FSI) Your go-to source for high-performance fasteners and thermal supplies. ➤ www.fastenersystems.com

In this insightful and entertaining episode, Vince and Jenna sit down with Michael Cody, Director of Industrial Cold and Food at Ware Malcomb, to dig deep into the world of cold storage design. From industry collaboration and field-grown teams to next-gen detail innovation (like the soon-to-be-patented expansion joint lid detail), Michael shares what makes great architectural work in cold storage tick. Plus, we dive into 3D printing, whiskey preferences, and the secret power of a “Hot Tub Board Meeting.” Cool Takeaways: ❄️ The Power of Collaboration – Michael shares how working closely with contractors like Freeze Construction has led to innovative, never-before-seen cold storage details. ❄️ Design Meets Field – Ware Malcomb’s homegrown teams and field-first approach ensure that what gets drawn actually works when it’s built. ❄️ Innovation in Action – The team discusses a brand new expansion joint ceiling detail that just might be the next big industry standard—if it works! ❄️ Mistakes to Avoid – Michael explains why cutting corners on critical details like double column lines and thermal breaks always leads to costly fixes. ❄️ The Cody-Vincent Detail – Hear the origin story of the soon-to-be legendary “Cody-Vincent Detail”—born from challenge, built on teamwork. ❄️ Culture & Leadership – With 28 offices worldwide, Ware Malcomb keeps leadership strong through national summits, a focus on fun, and a “Liver Killers Club.” ❄️ Passion for Cold – From Monster Energy’s flavor facility to massive spec builds, Michael explains why cold storage keeps architects like him hooked. ❄️ Future Tech – 3D-printed details, hosted drawing platforms, AI programming from his daughter—Michael gives us a peek into how tech is transforming design. ❄️ Bonus Fun – Beer or tequila? Friends in Low Places or Don’t Stop Believin’? Plus: why every architect should spend time on a job site. Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at 🌐 www.cooltimespodcast.com Sponsored by: 🎧 Sponsored by Iceberg Mechanical https://www.icebergmechanical.com/ 🎧 Sponsored by Fastener Systems Inc (FSI) https://www.fsiindustrial.com/

In this fun and insightful episode, Vince and Jenna sit down in-studio with Marko Dzeletovich, founder of ColdBox Builders, and his son Max to talk about legacy, leadership, and how ColdBox became one of the most respected names in cold storage construction. Marko shares the story of scaling the company through explosive growth, why culture always beats cash, and how to keep things cool—even through the chaos. Max jumps in with fresh energy as the next generation of ColdBox begins to take shape. From maple syrup candles to rebranding revelations, this episode is packed with laughs, insights, and advice for any entrepreneur navigating the cold chain world. Cool Takeaways: ❄️ From Brick Phone to ColdBox Boss – Marko’s journey from site superintendent to cold storage specialist is filled with grit, growth, and plenty of mentorship moments. ❄️ Scaling Smart – ColdBox grew from 30 to 75 employees in just two years during the pandemic. Marko shares what worked—and what didn’t. ❄️ Culture First – “Love what you do” isn’t just a motto at ColdBox—it’s the foundation. Hear why hiring for heart and passion trumps chasing headcount. ❄️ Rebrand & Refocus – The 2019 rebrand was more than a logo update. It was brand therapy that brought clarity, consistency, and new energy to the ColdBox mission. ❄️ Legacy in Motion – Max Dzeletovich joins the podcast and the business, offering a glimpse at what generational leadership looks like in action. ❄️ Peer Power – Marko reflects on the value of Vistage, mentorship, and real conversations with fellow leaders who’ve been through the trenches. ❄️ No Textbook for This – Entrepreneurship isn’t taught—it’s lived. Marko’s biggest advice? Be patient, and learn by doing. Don’t miss this conversation on building cool things that last. Tune into the full episode at www.cooltimespodcast.com Sponsored by: 🌡️ Vapor Armor www.vaporarmor.com ⚙️ Applied Fabricators (Afab) www.appliedfabricators.com

In this fun and insightful episode, Vince and Jenna sit down with Sean Gilbert of Saxum Real Estate to talk about how Saxum went from boutique developments to becoming a national leader in cold storage and food processing facilities. Sean shares how strategic focus, smart partnerships (like with Arcadia Cold), and a commitment to team culture helped Saxum scale to over $3 billion in assets. From beard-growing tactics to real estate war stories, this episode is packed with laughs, strategy, and cold hard insights. Cool Takeaways: ❄️ Niche Expertise Pays Off – Saxum shifted its focus to cold storage, dry industrial, and housing, scaling up with specialized teams in each. ❄️ The Arcadia Partnership – Sean shares how Saxum became the exclusive developer for Arcadia Cold, enabling rapid national expansion. ❄️ Spec Builds in Cold Storage – Sean breaks down the risks, sweet spots, and evolving strategy for spec buildings in cold chain real estate. ❄️ The Power of Thoughtful Design – From port market docks to multi-use cold buildings, smart design choices are critical for longevity and flexibility. ❄️ Culture is Key – Saxum’s slow hiring, team bonding (hello Dirt Dogs!), and shared values keep their team strong and cohesive. ❄️ Tech-Savvy Approach – From AI tools to cold chain logistics systems, Sean explains how Saxum is future-proofing its operations with tech. ❄️ ICON Cold Growth – Sean discusses his role as co-chair of ICON Cold and how the capital markets-focused conference is helping evolve the industry. Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at www.cooltimespodcast.com Sponsored by Senneca Holdings https://www.senneca.com/ Sponsored by VersiFoam https://www.rhhfoamsystems.com/

In this episode of Cool Times Podcast, Vince and Jenna Free welcome back Brian Lynch for a deep dive into everything happening at CEBA (Controlled Environment Building Association) and the broader GCCA (Global Cold Chain Alliance). Brian shares key updates, insights into strategic growth, member benefits, upcoming events, and how CEBA is shaping the future of controlled environment building through collaboration, education, and leadership. Cool Takeaways: ❄️ What CEBA Is: CEBA supports experts building controlled environment facilities, from food storage to clean rooms. ❄️ Membership Growth: Nearly 300 companies and a sold-out 550+ attendee conference in 2023. ❄️ CEBA Pro: A 3-day in-person certification program focused on core controlled environment building knowledge. ❄️ Recognition: “Built By the Best” awards honor top projects—new submission categories now live. ❄️ Get Involved: Join committees, attend events, or pursue board roles by staying active and engaged. ❄️ Going Global: New international committee and events expanding CEBA’s reach worldwide. Event Highlights: Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at www.cooltimespodcast.com Sponsored by Jamison Door Company https://jamisondoor.com/ Sponsored by Fastener Systems, Inc. (FSI) https://www.fastenersystems.com/

In this special episode of Cool Times Podcast, host Vince Free sits down with his wife, Jenna Free, COO of Freez Construction, to celebrate Women in Construction Week and discuss the evolving landscape for women in the industry. They share personal stories, insights into leadership and business growth, and the progress made in increasing female representation in construction. Jenna reflects on her upbringing in the industry, her leadership journey, and the lessons she would pass on to aspiring women in the field. Cool Takeaways: ❄️ Family Influence – Jenna shares how growing up in a construction business shaped her career. ❄️ Women in Construction – Female representation has grown by 50% in the last decade but still only makes up 11% of the industry. ❄️ Keys to Leadership – Confidence, skill-building, and communication are essential for women in leadership roles. ❄️ Power of Mentorship – Guidance and networking help more women enter and succeed in the industry. ❄️ Strengths Women Bring – Problem-solving, attention to detail, and adaptability set women apart. ❄️ Work-Life Balance – Setting boundaries is key for maintaining both career success and personal life. ❄️ Future at Freeze – Jenna hints at exciting company growth and upcoming projects. Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at www.cooltimespodcast.com Sponsored by Iceberg Mechanical and & Refrigeration https://icebergmechanicalusa.com/ Sponsored by Senneca Holdings https://www.senneca.com/

Cold Storage is Going Higher—Literally! Automation, ASRS, and smart warehouse design are reshaping cold storage—and Steve Wilson of Slate River Systems (SRSI) is at the center of it all. Vince and Jenna Free sit down with Steve to break down how data-driven automation is making cold storage operations more efficient, cost-effective, and ready for the future. From pallet shuttles to warehouse management systems, Steve shares how SRSI is helping businesses build smarter, not just bigger. Cool Takeaways: ❄️ Why ASRS is the hottest trend in cold storage ❄️ How data (not guesswork) drives smarter automation decisions ❄️ The #1 mistake companies make when planning automation ❄️ Why early collaboration can save $$$ on warehouse design Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at www.cooltimespodcast.com Sponsored by Rytec https://www.rytecdoors.com/ Learn More about FREEZ Construction: https://www.freezconstruction.com/