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Experientially Speaking

Business & Economics Podcasts

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

Location:

United States

Description:

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

Language:

English


Episodes

eSports live events and partnerships with Sig Greenebaum

7/13/2021
Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in eSports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the eSports fanbase, how to engage, and why eSports present an entertainment experience that traditional sports can't.

Duration:00:36:57

Customizing experiential activations with Nestle USA's Jamey Sunshine

6/9/2021
Jamey Sunshine, Nestle USA's Head of Experiential, joins the podcast to talk about his career path with stops at RedPeg, Red Bull, and more. Then, the conversation dives into the importance of culture in the workplace, tailoring experiential tactics to brand goals, and how to use analytics and insights to build effective strategy in the marketplace.

Duration:00:29:01

An inside look at the National Landing BID in D.C. with Cassie Hurley

6/2/2021
Cassie Hurley - National Landing BID's Director of Events & Strategic Partnerships - joins the podcast to talk about one of the most exciting projects in the D.C. area. Our conversation covers the basics of Business Improvement Districts, what makes National Landing and its growth such an important piece of the D.C. Metro Area, and much more.

Duration:00:25:55

Using customer insights to refine brand experiences with Jen Shipe

5/26/2021
Carter's & Oshkosh B'Gosh Sr. Director of Marketing Jen Shipe joins the podcast to share insights from career stops including RedPeg, Starbucks, and more. The conversation dives into redefining global brands, digital's place in the marketing ecosystem, the importance of goal-based initiatives, and much more.

Duration:00:35:14

Concerts and festivals are coming back. What does it mean for brands?

5/21/2021
RedPeg Marketing's resident music industry expert ArinMichelle Weisner joins the pod to take a look behind the scenes as concerts and festival announcements are flooding inboxes everywhere. The crew dives into how brands successfully activate around music, the outlook for the experiential landscape in the music industry in 2021, and much more.

Duration:00:32:16

The international power of sport with Little League's Liz Brown

5/4/2021
Little League International SVP/CMO Liz Brown joins the show to talk about the global reach of the organization's mission, the partnerships behind the Little League World Series events, and much more.

Duration:00:27:50

The Famous Group's Eric Burak on the power of digital-driven experiences

4/21/2021
The Famous Group's Executive Producer Eric Burak joins the show for a conversation on why digitally-driven experiences, whether in-person or fully online, are shaping the future of events. Eric breaks down the process behind creating the WWE's ThunderDome, what lasting lessons The Famous Group is taking out of the pandemic, and much more.

Duration:00:27:51

The NFL's Jeff Taylor on digital experiences during COVID-19 and beyond

4/6/2021
NFL Media account executive (and RedPeg alum!) Jeff Taylor joins the podcast (3:00) to talk about tailoring partners and messaging to the NFL's channels, how marketers and brand platforms alike have had to adjust during COVID-19, and what trends will last beyond the past year. Jeff also takes us through his career path in experiential marketing and beyond, important insights to growing as a marketer, and more.

Duration:00:30:27

What's experiential marketing and why does it work? with Brad Nierenberg

3/22/2021
Chris and Kohei introduce the Experientially Speaking podcast in its first full episode before bringing on RedPeg Marketing's Founder and CEO Brad Nierenberg (5:37) to discuss how the agency started, where experiential marketing is now, and which trends are guiding the experiential space in 2021 and beyond after a challenging past year in live, in-person events.

Duration:00:35:45

Introducing Experientially Speaking

3/15/2021
Episode 1: Welcome to Experientially Speaking, a new podcast from RedPeg Marketing! We'll be diving into the changing world of experiential marketing and beyond with industry leaders, with the first full episode coming on March 23.

Duration:00:00:58