Experientially Speaking-logo

Experientially Speaking

Business & Economics Podcasts

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

Location:

United States

Description:

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

Language:

English


Episodes

Experientially Speaking with Pride

7/11/2022
Chris and Rebeca are joined by RedPeg EQUALLY founder (and digital designer) Colton Wright for a conversation on authentic Pride activations, being our whole selves in the work place, and so much more. This episode was taped in the middle of June and all articles referenced in the show are linked below. Taco Bell takes drag brunch on tour at Cantina locations Pantene urges LGBTQ+ community to show their true identity at work Skittles enlists LGBTQ+ artists to create colorful Pride 2022...

Duration:00:19:21

Inside the world of aerial storytelling with Women Who Drone

3/18/2022
Women Who Drone is an online media company that inspires, educates, and empowers women to join the UAV industry. They provide online lessons & workshops, resources, news & reviews, career opportunities, and a supportive community of women from around the world. WWD Founder Elena Buenrostro and CTO Eliza Sarobhasa joined Pixis Drones COS Maria Booker for a deep dive into the drone industry. Our conversation explores the use of drones in the entertainment, brand, and experiential space, the...

Duration:00:35:28

The purpose and impact of ERGs with VW's Kendra Patterson

3/4/2022
Volkswagen's Kendra Patterson joins the podcast along with RedPeg's Anna Sanders and Michael Nelson to discuss the impact of employee resource groups both within the workplace and in the community. We cover how ERGs get started in organizations large (Volkswagen) and small (RedPeg), how they approach programming, how they hold leadership accountable to drive policy change, and much more.

Duration:00:53:10

Black storytelling and representation in the arts with Brandall C. Jones

2/17/2022
Brandall C. Jones is the Connectivity Director at Kenny Leon's True Colors Theater Company in Atlanta, Georgia. He joined Experientially Speaking to talk about the company's commitment to celebrating Black storytelling, and the importance of access and representation in theater. We also dig into art's role in understanding history, bringing people together, and much more.

Duration:00:26:09

Black storytelling and representation in the arts with Brandall C. Jones

2/16/2022
Brandall C. Jones is the Connectivity Director at Kenny Leon's True Colors Theater Company in Atlanta, Georgia. He joined Experientially Speaking to talk about the company's commitment to celebrating Black storytelling, and the importance of access and representation in theater. We also dig into art's role in understanding history, bringing people together, and much more.

Duration:00:27:29

Taking the Pulse: Sustainability, 90's nostalgia, and... bologna masks?

2/10/2022
Our RedPeg Pulse Newsletter roundtable discussion is back to talk about some of our favorite trends heading into the rest of 2022. Show Links: - What Will Sustainable Events Look Like in 2022? 7 Event Pros Share Their Efforts to Keep Gatherings Green Amid COVID-19 (BizBash) - HP CONTINUES ENVIRONMENTAL EFFORTS WITH TREE-GROWING CAMPAIGN (Ad Age) - JACKSON HOLE'S UNIQUE HIKING BOOTS LEAVE FOOTPRINTS WITH AN IMPORTANT MESSAGE (Ad Age) - Oreo Cakesters Is Taking Over the Last Blockbuster...

Duration:00:27:40

Holiday Roundtable: The Metaverse, Livestream Shopping, Celebrity Collabs

12/22/2021
In the final episode of 2021, the RedPeg squad breaks down articles from the RedPeg pulse newsletter. Featured articles are listed and linked below! METAVERSE Why the ‘Metaverse’ Represents a Revolution in Advertising Verizon showcases 5G with metaverse treasure hunt Why virtual stores are an entry for brands into the metaverse HOLIDAY SHOPPING Hasbro to host first livestream shopping event YouTube announces week-long shoppable holiday livestreams CELEBRITY COLLABS Tim Hortons...

Duration:00:31:42

The Experiential Marketing Measurement Coalition's Dax Callner & Matt Sincaglia

12/9/2021
EMMC Founder and Board President Dax Callner (Strategy Director at Smyle) and Marketing Chair Matt Sincaglia (VP, Strategy & Analytics at RedPeg) join the pod to talk about the Experiential Marketing Measurement Coalition (eventmeasurement.org). We discuss the group's goals, what's most important in measuring events, moving beyond traditional marketing metrics, and what's coming up in the event marketing space in 2022 and beyond.

Duration:00:37:00

Introducing RedPeg's new Sr. Vice President, Allen Brooks

11/18/2021
Allen Brooks' career has taken him all over the world. He's helped lead a mix of event marketing, sponsorship and production for multiple Olympic games along with agencies and brands like GoPro. Now, he's the new Sr. Vice President at RedPeg Marketing. Allen joins the pod to talk about events, leadership, and much more in a special episode of Experientially Speaking.

Duration:00:28:11

The 'Pros' of 'Cons' with ReedPop's Larry Settembrini

11/10/2021
Larry Settembrini, Vice President at ReedPop, joins the podcast to talk all things 'Con'. His company produces some of the largest Comic Cons in the world, including New York Comic Con, PAX, and Comic Con Paris. We break down how brands and properties authentically connect with some of the worlds most passionate pop culture fans, the role of virtual activations and events, and much more.

Duration:00:25:58

Sport, art, and NFTs with round21's Jasmine Maietta

10/20/2021
Jasmine Maietta has 10+ years of experience leading brand strategy for Hasbro, Under Armour, and Peloton. For the past year-plus, she's been leading an ambitious project of her own as Founder and CEO of round21. Hear our conversation on marketing insights from those career stops and how round21 is leading at the intersection of art and sport, both in the physical goods space and in the metaverse.

Duration:00:29:50

Taking the Pulse: Nike "Rise"

9/21/2021
We’re back with another episode of Taking the Pulse! This time we talk about three articles from our RedPeg Pulse newsletter that cover the "phygital" space. Listen in to learn how technology is impacting the experiential space and shaping marketing as a whole. Nike’s new immersive ‘Rise’ store is a wild, high-tech shopping experience (INPUT...

Duration:00:24:28

Taking the Pulse: Cuyana's mobile pop-up, KFC's new hotel, and more

8/17/2021
In a new format for Experientially Speaking, we sat down to talk about five articles from our RedPeg Pulse newsletter that have inspired us recently, what they mean for the experiential space, and how they're shaping marketing more broadly. Cuyana's Mobile Pop-Up (Fast Company):...

Duration:00:32:53

Esports live events and partnerships with Sig Greenebaum

7/13/2021
Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in esports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the esports fanbase, how to engage, and why esports present an entertainment experience that traditional sports can't.

Duration:00:36:57

Customizing experiential activations with Nestle USA's Jamey Sunshine

6/9/2021
Jamey Sunshine, Nestle USA's Head of Experiential, joins the podcast to talk about his career path with stops at RedPeg, Red Bull, and more. Then, the conversation dives into the importance of culture in the workplace, tailoring experiential tactics to brand goals, and how to use analytics and insights to build effective strategy in the marketplace.

Duration:00:29:01

An inside look at the National Landing BID in D.C. with Cassie Hurley

6/2/2021
Cassie Hurley - National Landing BID's Director of Events & Strategic Partnerships - joins the podcast to talk about one of the most exciting projects in the D.C. area. Our conversation covers the basics of Business Improvement Districts, what makes National Landing and its growth such an important piece of the D.C. Metro Area, and much more.

Duration:00:25:55

Using customer insights to refine brand experiences with Jen Shipe

5/26/2021
Carter's & Oshkosh B'Gosh Sr. Director of Marketing Jen Shipe joins the podcast to share insights from career stops including RedPeg, Starbucks, and more. The conversation dives into redefining global brands, digital's place in the marketing ecosystem, the importance of goal-based initiatives, and much more.

Duration:00:35:14

Concerts and festivals are coming back. What does it mean for brands?

5/21/2021
RedPeg Marketing's resident music industry expert ArinMichelle Weisner joins the pod to take a look behind the scenes as concerts and festival announcements are flooding inboxes everywhere. The crew dives into how brands successfully activate around music, the outlook for the experiential landscape in the music industry in 2021, and much more.

Duration:00:32:16

The international power of sport with Little League's Liz Brown

5/4/2021
Little League International SVP/CMO Liz Brown joins the show to talk about the global reach of the organization's mission, the partnerships behind the Little League World Series events, and much more.

Duration:00:27:50

The Famous Group's Eric Burak on the power of digital-driven experiences

4/21/2021
The Famous Group's Executive Producer Eric Burak joins the show for a conversation on why digitally-driven experiences, whether in-person or fully online, are shaping the future of events. Eric breaks down the process behind creating the WWE's ThunderDome, what lasting lessons The Famous Group is taking out of the pandemic, and much more.

Duration:00:27:51