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Fix the Convince- Marketing Optimization

Business & Economics Podcasts

Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement


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Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement




Compelling, shocking, video creation that works

Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.


Account-Based Marketing & B2B Strategy Discussion

Account-based marketing has been with us a few years, but it does have many definitions and processes. What is it? How it's done? What the strategy and tactics are? Is it a marketing or sales tactic? Or both. My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brands in markets from semiconductors to airport logistics systems. He has built Napier from a small...


A discussion on email messages that engage and sell

A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.


Finding Clues That Your Prospects Have Needs with Lead Magnets

We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues


A Recap of the new book: The Revenue Zone, with Tom Burton

Today a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book...


Conversion Rate Optimization. The Strategy. The Keys.

Conversion Rate Optimization. Understand it. The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities. Close more deals. And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion...


Optimizing Your Message; Generate More Leads

Get your message clear. Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening. Getting your message strategy right is not easy! Of course think of your audience. Their needs. You sell solutions! Optimizing your messaging and content means more prospect engagement, trust, leads, and sales. Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of, as we have an awesome conversation on how the right...


The strategic and technical side of cold email deployment for outbound marketing

Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly! My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint. That means new domain setup, host DNS record setup, list verification, spam...


A Podcast about Marketing Podcasts. How and Why

Have a podcast. Want to do one? There's a number of benefits to hosting a podcast or being a guest on them. Thought leadership. Sharing on social and email. Building trust of course due to your insights. Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies. We have engaging conversion on podcast strategy and marketing them. Give a listen!


The Importance of Data Management in Revenue Growth

Know how to interpret data and make it work for revenue growth? It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth. It's about data storytelling. My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management. He...


A Discussion about Revenue Ops, and how ths role contrbutes to business growth

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc. What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan? The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC. Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director...


Programmatic Display Advertising. Strategy-Tactics-Results

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers. And it can be measured and optimized for performance. My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine. She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement. listen and get insights.


How the right words and messages drive increased conversions. Trust!

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase. Words and style contribute to your brand, and build trust. Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging. Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel...


Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together

Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective. His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly. Only 12 minutes, but think about the message.


The Importance of Customer Lifetime Value (CLV) metrics

CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI! Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization. We discuss these key metrics, and how to optimize them for revenue growth. Wll has his own podcast, found on his website, CustomersWhoClick. Take a listen, especially if you're eCommerce or SaaS.


Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B

You have tech. You have data. Know what you're doing with it? Do you have the right tools? Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor. That's what I discuss with Dan McGaw, Founder of, an national consultancy on marketing tech and data optimization and analytics. Making the numbers work to provide insights on growth opportunities is what our podcast is about. Listen up! Dan...


Lead Nurturing Content Strategy with Marketing Automation

Lead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with offers, but don't over do it. There's a process here, and it's discussed with Genoo founder Kim Albee. Genoo is a low-cost but robust marketing automation platform that integrates with WordPress. As always it's not the tool, it's the strategy. How to convince prospects with email messaging. Kim is the...


Content Syndication: Driving Targeted Leads Across the Web.

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories. For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is...


eCommerce Business Strategies: Revenue Lift or Shift?

Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more! Customer experience of course. Loyalty. What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift. My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce development firm with clients all over the world. We talk about all about high level eCommerce strategies, and what...


Website Revenue Optimization for B2B. More than Conversion Optimization!

We're all looking to generate more revenue from our website. A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel. Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy, a provider of website revenue optimization services and technology for B2B and demand generation marketers. Learn about this compelling process of website revenue optimization. It's an...