Did It Work?

Discover the Future of TV Advertising: Join us on "Did It Work?" where we explore the evolving role of TV in the advertising landscape. This podcast series is a deep dive into the complexities of measuring TV ad effectiveness, especially as the industry pivots towards integrating more digital-like capabilities with traditional formats. What You'll Learn: Understanding Traditional vs. Digital Metrics: Gain insights into how traditional TV metrics operate and why they might fall short in today's data-driven marketing world. We compare these with the precise and actionable metrics provided by digital platforms. Exploring Advanced Tracking Technologies: Learn about the sophisticated tracking technologies that Connected TV (CTV) and Over-The-Top (OTT) platforms offer. Discover how these technologies allow advertisers to track viewer engagement in detail, providing a clearer picture of an ad’s effectiveness. Navigating the Challenges for Mid-Sized Businesses: Understand the unique challenges that moderately sized businesses face when considering TV advertising. We discuss the perceived risks, the importance of measurable ROI, and the need for actionable data in decision-making processes. Introducing GainForge: Get acquainted with GainForge, a revolutionary solution from NuSpark Media Group. This tool is designed to address the traditional challenges of TV advertising by offering enhanced measurement capabilities, ensuring that businesses can engage with TV advertising confidently and effectively. The Role of Personalized Content: Delve into how personalized educational content and strategic lead generation can transform TV advertising into a potent tool for business growth. Who Should Listen: Join us on "Did It Work?" to demystify TV advertising measurement and embrace the future of marketing. Whether you're looking to refine your existing strategies or explore new opportunities, this podcast will provide the knowledge and insights needed to make informed decisions that drive success.

Join us on the latest episode of 'Did it Work?' where we delve into the transformative powers of artificial intelligence in lead generation with Paul Mosenson, founder of NuSpark Media Group and creator of GainForge. Discover how GainForge leverages over 150 custom ChatGPT models to revolutionize the way businesses attract and engage with potential customers. From increasing efficiency and precision in targeting to reshaping budget allocations and enhancing overall marketing strategies, this episode covers the pivotal role AI plays in modern lead generation. Whether you’re a marketing professional looking to upgrade your toolkit or a business leader eager to stay ahead of the curve, this discussion offers valuable insights and practical advice on integrating AI into your operations. Tune in to learn how AI is not just changing the game—it's making new rules

Today's podcast guest is Connor Dube, a well-known marketing and sales strategist with a focus on content and lead recapture tools. Connor and I have a compelling discussion on intent marketing, website visitor ID, and driving more ROI from your website. Connor “The Content King” Dube is an Advisor, Host of the B2B Mentors Podcast and multi-time Entrepreneur behind brands like ProvenContent.com and ConvertAVisit. From his first oddball business at seven, Connor has gone on to generate over 8-figures in sales by his early 20s and coached hundreds of high-level marketers on Content Marketing, ROI Recapture, & Social Selling strategies. He's been featured on leading marketing podcasts, platforms, stages, and contributed course work to help colleges modernize their curriculum in B2B Sales & Marketing. I am Paul Mosenson, Founder of NuSpark, a lead generation and media buying firm.

A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. See the webinar here

A talk with Dan Lievens of Share.one, a robust video testimonial firm. We talk about the power of video testimonials that drive more leads and sales. There's a right way to do video testimonials, so a compelling listen. Dan Lievens is an accomplished entrepreneur who has founded 11 businesses. Educated at top schools in Britain, France, and Singapore before completing an MBA program at Penn State University, Dan went on to leverage his expertise in technology, business, and marketing while building Philadelphia's first co-working space. There, startups have achieved next-level success through tailored solutions based on distinct market drivers. His focus now is on helping purpose-driven entities make the world a better place. And I am Paul Mosenson, a Fractional CMO and Media Director for NuSpark

Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.

Account-based marketing has been with us a few years, but it does have many definitions and processes. What is it? How it's done? What the strategy and tactics are? Is it a marketing or sales tactic? Or both. My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brands in markets from semiconductors to airport logistics systems. He has built Napier from a small 7-person boutique agency into an organization approaching almost 50 people and a European network of freelancers though both organic growth and acquisition. Take a listen!

A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.

We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues

Today a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey. Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too! And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.

Conversion Rate Optimization. Understand it. The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities. Close more deals. And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion rates. Together we talk about the keys to CRO; the tactics, the strategies, and why it's so important. I'm Paul Mosenson, Your Lead Generation CMO and founder of NuSpark Consulting. Need more leads? Better Call Paul.

Get your message clear. Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening. Getting your message strategy right is not easy! Of course think of your audience. Their needs. You sell solutions! Optimizing your messaging and content means more prospect engagement, trust, leads, and sales. Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of ZachMessler.com, as we have an awesome conversation on how the right message approach drives leads and sales. Have a cup of coffee, and engage wth us.

Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly! My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint. That means new domain setup, host DNS record setup, list verification, spam management and more. I am Paul Mosenson, Lead Generator and Fractional CMO, founder of NuSpark Consulting. I manage email campaigns as part of my role, so this topic is critically important to understand email deliverability! Listen!

Have a podcast. Want to do one? There's a number of benefits to hosting a podcast or being a guest on them. Thought leadership. Sharing on social and email. Building trust of course due to your insights. Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies. We have engaging conversion on podcast strategy and marketing them. Give a listen!

Know how to interpret data and make it work for revenue growth? It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth. It's about data storytelling. My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management. He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story. An avid business evangelist and award-winning original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership.

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc. What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan? The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC. Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director of Marketing Technology/Demand Generation at Freeman, a leading events organization. He also has a strategic marketing/revenue operations consulting business. Michael is also the co-host of a Marketing Operations-focused podcast called Ops Cast.

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers. And it can be measured and optimized for performance. My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine. She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement. listen and get insights.

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase. Words and style contribute to your brand, and build trust. Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging. Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years. She has worked with hundreds of businesses, and built a long list of successes with start-ups including creating, building, scaling, then managing marketing campaigns. She now is one of the consultants with Your Revenue Growth Team.

Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective. His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly. Only 12 minutes, but think about the message.

CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI! Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization. We discuss these key metrics, and how to optimize them for revenue growth. Wll has his own podcast, found on his website, CustomersWhoClick. Take a listen, especially if you're eCommerce or SaaS.