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How I Grew This

Business & Economics Podcasts

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

Location:

United States

Description:

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

Language:

English

Contact:

9417447619


Episodes

[Greatest Hits] CMO at Paired: Gessica Bicego - Growth-Hacking Branding Tips for Your App

11/24/2022
Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room". The main question is how to do it successfully. In this episode, Gessica talks about some of the best practices and channels for building your brand. Gessica is a computer scientist with a deep passion for marketing and is currently the CMO at Paired, an app that focuses on building deeper connections with your partner.

Duration:00:33:22

Chief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare Industry

11/17/2022
In this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry. Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve clinical outcomes, reduce healthcare costs, and identify target patients. She received her D.O. from the Philadelphia College of Osteopathic...

Duration:00:24:54

[Greatest Hits] Chief Product Officer at Getir: Emre Ertan - How to Achieve Innovative Viral Growth

11/10/2022
Emre Ertan is the Chief Product Officer at Getir. Emre has previously directed growth at Slice Technologies and Zum. He also co-founded not one but two companies, Mobito and Soru. Get people to share their referral links on social media, specifically mass social media avenues like timelines posts and groups. The more people share about your product, the higher the chances of their posts being featured (or “going viral”) on Facebook. This strategy takes time, requires an experimental mindset,...

Duration:00:28:50

VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth

11/3/2022
In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel...

Duration:00:37:37

[Greatest Hits] Chief Marketing Officer at Nude: Yoann Pavy - Driving Mobile Marketing Growth in the FinTech Industry

10/27/2022
Yoann Pavy is a growth marketing leader, passionate about disruptive businesses, growth marketing, and culture. He is the CMO of Nude, a UK-based FinTech app that helps first-time buyers save for their deposits faster. Yoann and his team are working on designing growth features within the app that would be useful to the end user and bring more first-time buyers. As a result, they have developed three growth features. One is called ‘Team Up’, where couples or friends can view each other's...

Duration:00:32:37

Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and Technology

10/20/2022
In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and...

Duration:00:30:26

CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content

10/13/2022
In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and commercial operations, Jonathan is a creative and strategic thinker with a tremendous portfolio of scaling hi-tech, telecom, and media ventures.

Duration:00:25:52

Miguel Navarro - How to Build a Conversational AI for the Human Experience

9/29/2022
Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI. In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI, discuss how it differs from classic chatbots, and the functional benefits of conversational AI...

Duration:00:37:43

[Greatest Hits] Chief Growth Officer at Tilting Point: Jean-Sebastien Laverge - Driving Growth in the Gaming Industry

9/22/2022
Jean-Sebastien Laverge, the Chief Growth Officer at Tilting Point, joins us in the next episode of How I Grew This podcast. As a CGO, JS oversees more than forty game titles. Before Tilting Point, he worked for twelve years at Gameloft, where he helped generate significant annual revenues by developing retention and monetization strategies. Tilting Point is a leading award-winning free-to-play games publisher that empowers independent developers to accelerate their growth. It started as a...

Duration:00:24:04

Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth Initiatives

9/15/2022
In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features. Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company’s trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career...

Duration:00:25:29

[Greatest Hits] Chief Digital Officer @ PSG: Russell Stopford - Weaving Design, Story, and Sport into the Fabric of an App

9/8/2022
Russell Stopford has led digital initiatives across everything from film to sports. He took his passions for the arts as well as his curiosity for emerging technologies and combined them to develop a powerful intersection between storytelling and digital product management. As both an award-winning documentary filmmaker and builder of mobile apps over the past decade, Russell is driven by a pursuit for perfection. As the sports industry transformed into an entertainment opportunity, Russell...

Duration:00:27:35

[Greatest Hits] CEO @ Yummly: Brian Witlin- Retaining Customers, Personal Growth & Pokemon Go

9/1/2022
Today we’re joined by Brian Witlin, CEO of Yummly. Brian’s life has been dedicated to building and scaling consumer-focused startups and commercially successful teams over several years. In this episode, Brian shares his experiences of building and scaling Yummly and other companies along with his core message of living a well-rounded life, which is especially useful for founders in the early stages of their career. Yummly is a recipe discovery platform with a mission of helping people...

Duration:00:40:09

[Greatest Hits] CEO @ AllTrails: Ron Schneidermann - Leading a Small Team to Enormous Growth

8/25/2022
Ron Schneidermann is the CEO of Alltrails, where he spent the past six years helping grow the company, which is now one of the top five health and fitness apps in the Apple App Store and Google Play Store. Before joining Alltrails, Ron led growth teams at Yelp and co-founded Liftopia, the global leader of ski lift ticket bookings. Ron shares that the two most important things for any company are momentum and culture. If you lose either of them, they are impossible to rebuild. Have belief in...

Duration:00:45:13

VP of Product at Bonusly: Andrew Brinkman - How to Build and Scale a Top-Rated Product

8/18/2022
Instructions on how to rate and review How I Grew This on Apple Podcasts can be found here.

Duration:00:32:09

Katherine Kelly, VP of Higher Education Marketing at Handshake - Enhancing Career Opportunities Through Mobile Software

8/5/2022
In this episode of How I Grew This, Mada is joined by Katherine Kelly, VP of Higher Education Marketing at Handshake, to discuss how Handshake leverages mobile growth opportunities in higher education and the job market. Katherine started her career working in higher education and moved over to tech. She was an associate producer at ESPN, an Instructor of Design History, and a Research Assistant at The Victoria and Albert Museum. Katherine was also an Editor, Writer, and Host of her web...

Duration:00:31:01

Senior Product Manager at RTL2: Ben Okkenga - What It Takes to Become a Star Product Manager in the Television Industry

7/28/2022
Ben Okkenga is the Senior Product Manager at RTL2, a TV network from Germany. Ben has spent the last ten years building growth in various departments. Currently, he is responsible for RTL2 projects and products, like the gaming website, mobile apps, and Smart TV applications. In this episode of How I Grew This, Ben talks about how to attract, engage, and retain users on your app, the product that brought RTL2 Connect the Smart TV Award, and how to succeed as a product manager.

Duration:00:30:10

Chief Marketing Officer at Nude: Yoann Pavy - Driving Mobile Marketing Growth in the FinTech Industry

7/21/2022
Yoann Pavy is a growth marketing leader, passionate about disruptive businesses, growth marketing, and culture. He is the CMO of Nude, a UK-based FinTech app that helps first-time buyers save for their deposits faster. Yoann and his team are working on designing growth features within the app that would be useful to the end user and bring more first-time buyers. As a result, they have developed three growth features. One is called ‘Team Up’, where couples or friends can view each other's...

Duration:00:32:32

Principal of Digital Engagement and Experience at Telstra: Tomas Warden - How to Get the Most out of Your App

7/14/2022
Tomas Warden joins us today from Telstra, where he has spent the past thirteen years in various roles. Currently, he is the Principal of Digital Engagement and Experience, responsible for driving the E2E digital experience strategy across Telstra's digital sales and service channels. Telstra is Australia's leading telecommunications and information services company. In this episode, Tomas shares insights from his career, mobile growth strategies, and how his team drives growth through the...

Duration:00:26:55

CMO at Paired: Gessica Bicego - Growth-Hacking Branding Tips for Your App

7/7/2022
Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room". The main question is how to do it successfully. In this episode, Gessica talks about some of the best practices and channels for building your brand. Gessica is a computer scientist with a deep passion for marketing and is currently the CMO at Paired, an app that focuses on building deeper connections with your partner.

Duration:00:33:19

[Greatest Hits] CMO @ Fishbrain: Lisa Kennelly- Scaling as the Dominant Player in Your Niche

6/30/2022
Lisa Kennelly has been the CMO at Fishbrain for over three years and oversees marketing operations, strategy, and vision. Since the fall of 2020, Lisa has been responsible for growing and managing Fishbrain’s eCommerce marketplace. Outside of Fishbrain, Lisa is an advisor and mentor of multiple early-stage founders and startups. Fishbrain is a mobile app and online platform with map-based tools, fishing forecasts, social networking features, and recommendations on fishing gear. Fishing is...

Duration:00:28:46