SEObits.fm

In today's podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem. Keyword cannibalization is when a single website unintentionally targets the same keyword phrase across multiple pages, posts, categories, tags, or products. Keyword cannibalization is on virtually every website Rebecca ever encounters.

In today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog. View the show notes at: https://www.seobits.fm/podcast/internal-linking-hero-of-seo/

In this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your website and brand.

In this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking. Structured data is a systematic approach to connecting data points together. It helps search engines categorize and index content in a much more meaningful way. Grab the show notes: https://www.seobits.fm/podcast/ep40-structured-data-and-the-modern-website/

In this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits. Show Notes: https://www.seobits.fm/podcast/ep39-ongoing-website-audits/

In this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process, and why it matters to SEO and overall ranking.

In this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She'll take you through a quick rundown of all the core elements needed to optimize web pages and blog posts. Optimizing website content for search is something everyone can do, however, you do need a plan and a checklist to help make sure you don't miss key items. Use this checklist as a guide and never compromise the user experience for SEO.

In this podcast episode, Rebecca talks about a recent sales call and what you can learn from her discussion with an unsuspecting business owner. She then walks through the important questions you need to ask your future SEO agency or consultant.

In this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables, and what level of success you can realistically achieve.

In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year-end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new year. Digital marketing, and of course SEO, is an ongoing effort. It needs constant review, nurturing, and action. Having the right data is key to having a healthy online presence and maintaining strong inbound marketing activity.

In this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she's done, what was performed, and what failed. Show notes available at https://www.seobits.fm/podcast/ep33-seo-pruning-and-cleaning-house-for-the-new-year/

In this podcast episode, Rebecca talks about Google's ever changing search engine results pages (SERPs). To be successful in today's world of online marketing, we need to keep track of the changes to search intent and the organic search results themselves, as well as, the real estate used for Knowledge Graph information, traditional organic search listings, and PPC ads.

In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of SEO takeaways you should use to compete in SEO in 2019.

In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for creating custom reports for in-house usage or for external clients. As a default, the tool brings in data from Google Analytics, Google Search Console, and YouTube. But that isn’t all. It also offers 120+ connectors to bring in data from additional sources. Show Notes: https://www.seobits.fm/podcast/google-data-studio/

In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and websites all over the world have been feeling the pain of search ranking drops. This is because the idea of E-A-T is becoming more and more important to SEO and where a website lies in search results. E-A-T is Google’s abbreviation for expertise, authoritativeness, and trustworthiness. This little abbreviation has caused a lot of havoc this fall and it’s something all marketers need to be knowledgeable about. Listen in on today’s episode to hear Rebecca break down E-A-T, provide examples of what E-A-T really is, and offer suggestions on improving a website’s expertise, authoritativeness, and trustworthiness with Google.

In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their websites. A digital patient journey refers to a patient’s online journey through awareness, consideration, and decision.

In this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters can take advantage of this technology. Semantic search is defined as a search for information based on the intent of the searcher and contextual meaning of the search terms. What this really means: Google just got a whole lot smarter!

In this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt their clients.

In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program. The best marketing efforts produce goodness and provide value to your target market. Focusing on what has worked and letting go of failures is imperative for marketing success.

In this podcast episode, Rebecca talks about small business owners' false comfort level and reliance on Facebook Pages. She talks through the dangers of relying on third-party platforms for your marketing and communication.