The Business Playdate

This week, we discuss how quickly you can find yourself spiraling into a crisis in your business and different ways to work through it and come out stronger on the other side. Crises and issues can come up at a moment's notice for business owners, and one certain thing - you don't know what you might need to pull yourself through it until you're in deep. Listen in as Betsy shares with Lindsay about a crisis she has faced this month in her Facebook Ads Management business, how she worked through the issue, and some new perspectives found during the situation. Follow The Business Playdate online & come say hi!

We are thrilled to bring you another guest expert episode of The Business Playdate. This week, we're diving into how community building can impact your motherhood journey and your business with Blythe Kirkwood. Blythe is a wife, busy mom of 2 active boys, a former teacher turned entrepreneur, certified home stager, real estate agent, mentor, and chapter leader of Connect & Cultivate North Houston. She is passionate about creating connections and community and championing other women in real estate and entrepreneurship to build businesses that integrate with their lives and to build a personal brand that is authentic to who they are as a person and in their season of life. With her unique combination of skills and experiences, Blythe brings her servant's heart and tenacity (with a little touch of sass) to everyone and everything she touches. Thank you, Blythe, for joining us on The Business Playdate! Follow The Business Playdate online & come say hi!

Looking for a way to make your client's experience working with you flawless? Nothing is better for a client/service provider relationship than a smooth experience from the initial touch point. Listen to this week's episode as Lindsay and Betsy share tips on how they have developed valuable experiences and workflows for their respective clients. From establishing an offer ecosystem that helps clients and potential clients understand what working with you would look like and where their business needs to become a client to ensuring clients have everything they want and provide everything else they truly need for their business to be successful. This episode is great for marketing freelancers or service providers looking to up-level their offers and business and form long-lasting partnerships with valuable clients.

This week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the “great Meta outage of 2024” that happened earlier this week. As two firm believers that you don’t just need social media to run a successful business, we know this isn’t the last time something like this will happen. Listen in as we break down the different types of marketing media (organic, paid, and earned) and how each of these avenues can fit into a business marketing strategy and help to create successful growth. Follow The Business Playdate online & come say hi!

This week, Lindsay and Betsy are providing a few tips on how to work through managing client expectations as a freelancer and service provider. As two self-proclaimed people pleasers, you'll hear us share anecdotes on what has worked (or not worked) for us as we have navigated managing clients' expectations in our respective businesses. We also walk through solutions for how to keep the misalignment of expectations at a minimum and ways you can communicate with your clients to help reassure your authority as their hired marketing expert. This episode is excellent for anyone experiencing a rough patch with an existing client, unsure about how to set expectations on future planning with a potential client, or if you are looking for insight on how to have a direct conversation about goals to limit confusion in the process for the business owner. Follow The Business Playdate online & come say hi!

Welcome to another real-life Business Playdate between Lindsay and Betsy, y'all! This week's episode looks into how balancing life and business has been for both of us lately, from sick kiddos to new clients and feeling excited for what is to come for the podcast to sourdough mastery. We may have come to the mic with zero idea of what we would talk about, but we're sure that if you are a freelancer or marketing service provider AND living that #momlife, you will undoubtedly relate to this one! PLUS, don't miss out on the re-launch of Lindasy's Director of Marketing (DOM) program! Doors for the next 3-month program open on Monday, Feb. 24 at https://lindsaywhite.co/certification/ Follow The Business Playdate online & come say hi!

This week's episode is for ANYONE (business owners, marketing service providers, and freelancers) who uses an email marketing platform. Buckle up and listen for three must-know updates to Google's 2024 email sender guidelines and how to ensure your accounts are compliant. Google is cracking down on its sender guidelines to help alleviate the amount of spam that hits users' inboxes. This information is pretty technical and has many parts, but Lindsay goes over all of the nitty-gritty details in an easy-to-digest way. After you listen, be sure to download a few free resources that Lindsay has complied to help you get your email game up to par. >> https://lindsaywhite.co/email Additional resources mentioned: Follow The Business Playdate online & come say hi!

This week, Lindsay and Betsy walk you through their top 5 tips for putting together a winning proposal. Sending a proposal to a potential client can be pretty intimidating and overwhelming, but we've figured out some key ways to make it really hard for the client to say "no". Follow The Business Playdate online & come say hi!

This week, Lindsay and Betsy jumped on the trend of sharing their ins and outs for 2024 in business and daily life. From online business marketing tactics that give us the major ick to some lifestyle changes that we plan to bring to our daily routines to help us feel better all around. As a reminder, these are our personal opinions on these topics. Everyone is different, and we're not here to judge your choices or what you feel is best for your business or situation. We're cheering you on as always, and we hope you find a safe space to just be you in this community we're building together! Follow The Business Playdate online & come say hi!

Ever feel like you're at a plateau with your freelance or service-based business journey? If you answered "yes," this is THE episode for you, friend! This week, Lindsay and Betsy dive into some ways to identify a plateau and tips on how to navigate your way through the feeling of "what's next" - something many of us can relate to. Disclaimer: this episode may not be for you and where you are in your current journey. Not everyone has that feeling of needing more or that something else is waiting on the horizon, which is OK! This episode is broken into five segments; see timestamps below and jump to the part that resonates with your journey the most if you need to! Follow The Business Playdate online & come say hi!

In this week’s episode, Lindsay and Betsy walk through the importance of authenticity when it comes to building out offers for a service-based business. Creating sustainable offers for your business model and the life you want is key to keeping imposter syndrome at bay and ensuring your work feels authentic and confident of who you are. We talk through ideas for building out offers that might work for people who are social media marketing lovers (i.e., packages, projects, VIP days) and a few ideas of offers you can build that require little to ZERO social media marketing on your part. The beauty of being your own boss and a service provider is that you can truly build your offers however they feel authentic to you and your life, no matter what season you’re in. Follow The Business Playdate online & come say hi!

Welcome to our first episode of 2024! This week, Lindsay and Betsy dive deep into the dynamic world of social media for business. Discover the pros and cons of leveraging social platforms to boost your business. We share our unique perspectives on this hot topic in this candid discussion. Spoiler alert: we have a few very unexpected viewpoints. Whether you're all-in on Reels or taking a different path, we believe the best way to market your business is through authentic marketing tailored to you and your business goals. Stay through the end for a bonus behind-the-scenes chat that's an absolute MUST-listen! Tune in now and revolutionize your social media game (or maybe don’t?)! Follow The Business Playdate online & come say hi!

We're holding ourselves accountable by putting out an episode that is a real-time look into our planning session of 2024 goals for the podcast. It's raw and real, y'all! This episode highlights how we developed our list of broader goals, from increased reviews and downloads to generating revenue from the podcast. Listen in as we dive into workshopping these S.M.A.R.T. goals (any good marketer loves an acronym), and let's see where the New Year takes us! Thank you so much for being here with us and for listening every week! Follow The Business Playdate online & come say hi!

We are back with another amazing guest expert and are so excited to bring you this conversation with Jennifer Bartlett of WOVN Wellness! Jennifer is a licensed therapist, yoga teacher, and owner of WOVN Wellness - a holistic psychotherapy practice in Birmingham, AL that aims to create spaces for individual and communal healing for women. In her individual therapy work, Jen specializes in working with women seeking relief from anxiety, healing from trauma, seeking more fulfillment and purpose, or navigating life transitions. Jen also has specialized training in perinatal mental health and is passionate about supporting women on their journey to and through motherhood. Prior to opening her own practice, Jen spent many years working as a therapist in a residential facility in NYC and group therapy practice in Houston, Texas, treating adults with a wide variety of mental health concerns. You can learn more about Jen’s services and upcoming offerings from WOVN Wellness at wovnwellness.com, and be sure to give her a follow on Instagram @wovnwellness. Thank you to Jen for joining us on The Business Playdate! Below are few links to some of the fun things we talked about in the episode: https://a.co/d/f0PNoENhttps://a.co/d/7TRxZFEFollow The Business Playdate online & come say hi!

In this week's episode, Lindsay and Betsy take a deep dive into the key differences between Marketing Strategy and Marketing Implementation. Yep, these are two different pieces of the puzzle for businesses to see growth, success, and positive customer/client experiences. Listen in as we define marketing strategies and implementation, their respective roles in creating value for your clients, and ways to navigate common challenges with clients as a marketing service provider with strategy and implementation offers. Also, Lindsay shares her agency’s offer ecosystem, which breaks down the life cycle of a client from brand positioning to strategy and implementation development to ongoing management and creative services. This episode is great for any marketing service provider looking to laser focus their offers in 2024 and create value-packed services for clients of any size. Follow The Business Playdate online & come say hi!

Our very first Business Playdate is here! We're thrilled to bring you this conversation with Jackie Easterday, CPA. This episode is great for anyone who is looking to build confidence in learning more about their business finances, from organized bookkeeping to S-Corp tax benefits. Jackie has nearly two decades of tax and accounting experience and has been helping small business owners take control of their finances for over ten years! While she and her team specialize in bookkeeping and taxes for small businesses, her true passion lies in empowering business owners with financial confidence to grow and scale the business of their dreams! You can learn more about Jackie, her services, and resources at easterdaygroup.com, and be sure to give her a follow on Instagram @jackie.easterday.cpa. Thank you to Jackie for joining us on The Business Playdate! Follow The Business Playdate online & come say hi!

We're back with another packed episode of The Business Playdate, and this week, Lindsay and Betsy discuss a topic we can all relate to - the chaos and overwhelm that is the holiday season as a busy business owner, wife, mom, and mental load keeper. Listen in as they share some strategies that work for them in preparing for time off during the holidays from their clients, holding space for what you want for your little family during the Christmas season, and some of their favorite seasonal traditions. They also talk about the stress of trying to make sure everything is taken care of (i.e., present buying) while establishing traditions with their kids and learning not to feel guilty for everything not being "Instagram perfect" all the time - because no one has that figured out! This is a great episode for anyone looking to relate to real-life scenarios of two busy business owners who are just trying to make the holidays special for their kids in their own little imperfect ways. Follow us online & come say hi! https://www.instagram.com/thebusinessplaydate/https://www.instagram.com/lindsaywhite.co/https://www.instagram.com/betsymoorehead.biz/https://thewhitelabelcreative.com/https://betsymoorehead.com/

We're back with the final installment of our 3-part Productivity Hacks Series, and this week's topic is one of our favorites: building support systems and mental space. Lindsay and Betsy discuss three great hacks and tips for implementing ways to better support your mental load as a work-from-home mom and provide real-life examples of how these hacks have made their journeys much more productive. Listen in for more details about these great hacks: We hope you've enjoyed this series around ways to be more productive in your daily routines as a busy work-from-home mom and business owner. Follow us online & come say hi!

In Part 2 of our Productivity Hacks series, Lindsay and Betsy walk through four tips for establishing successful workflows and staying focused. This episode contains tangible tips for you to implement into your business and daily life instantly. Listen in for more on these productivity hacks and tips: Next week, join us for Part 3 (Building Support Systems and Mental Space)! Follow us online & come say hi!

Welcome to our three-part series all about Productivity Hacks! In Part 1 of this trilogy, Lindsay and Betsy break down their 4 top productivity tips for mastering priorities and time management in business and their respective motherhood journies. Listen in for more real-life, relatable examples of these great hacks: Come back for Part 2 (Optimizing Workflow and Focus) and Part 3 (Building Support Systems and Mental Space) later this month. Follow us online & come say hi!