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#047 Developing Your Creative Business Mindset

With the New Year firmly behind us, how many of us actually set some business goals for the year ahead and how many, a month or two later on, are on track to fulfil them? In this podcast, we talk about the importance of setting achievable goals, deciding on actions to achieve them and how to develop an entrepreneurial mindset to help you succeed. Plus , we share some of our own goals for 2019!


Retail Marketing on the High Street

We've all heard the reports about the decline of the British High Street. Stories about businesses closing seem to appear every day. So, what marketing tactics can smaller businesses employ to make themselves stand out and become more visible in an ever-crowded market place? In this podcast, we discuss some of the statistics about the current state of retail in the UK and offer suggestions that small business can adopt to raise their profile and make them stand out from the crowd. We also...


How To Market Your Charity Or Not-for-Profit

Let's look at how charities can influence their results to greater acclaim, whether that's either by putting together successful funding applications or through engaging a greater audience which could be further volunteers or perhaps greater membership. What steps can you take to help your marketing endeavour in a competitive field when you are apealing often on an emotional level. We look at developing your Vision and your Mission Statements, and how you can develop a Position Statement so...


#044 The Best & Worst Christmas Adverts 2018

To get you in the festive mood, in this week's podcast we're taking a light-hearted look at some of the good and not-so-good (in our humble opinion) Christmas Adverts on the TV: What do we really think of the much-awaited John Lewis ad? Which adverts are trying to be too clever? Should the focus be on products? Which one is our absolute favourite and why!


#043 Listeners Q & A

In this week's podcast, we are delighted to be answering Listeners Questions! All of them are very topical and, as usual, we aim to provide simple and jargon-free solutions to your marketing challenges, including: When is it ok to share an email address, bearing in mind new GDPR regulations? The benefits of creating a Facebook Group Where to start when marketing a new business The importance of privacy settings on Facebook personal and business pages


#042 The 7 C's of Customer Communication

The AIDA (Attention, Interest, Desire & Action) model is perhaps the best-known marketing model amongst non-marketers and it's based on ensuring our marketing messages capture attention, generate interest, create desire, and ultimately compel the customer to take action, for instance, to buy your product or service. We at The Marketing Menu have taken AIDA on several steps further in light of the wonderful opportunities now that digital channels and social media particularly present us with...


#041 Presenting with Confidence

We’ve talked in previous podcasts about how to present yourself at networking meetings but how many of you have been asked to do a formal presentation either to a panel, small group or even a larger audience? It might be because you’ve been asked to speak specifically about your business or maybe a subject that you are considered an expert in. Either way, you may, quite understandably, be terrified. So we’re going to give you some simple tips to help you prepare and calm some of those nerves...


#040 How To Measure Your Marketing Effectiveness

To get your business and brand known, you need to promote what you do. You should know what your key messages are and which marketing tools you are using. But how do you know whether your activity is actually reaping any rewards? In this week’s podcast, we look at some different ways of measuring whether your marketing is effective, including : How to calculate Return on Investment The difference between Inbound and Outbound marketing Why knowing your Customer Lifetime Value can help you...


#039 Working with Journalists

You may have a story about your business that you want to tell the world but how do you get it in the media? In this week’s podcast, we share some top tips on working with journalists including: What makes a story newsworthy? How to make contact with journalists Where journalists find their stories Creating a media database How to deal with a media crisis


#038 Writing For The Web

It's really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you'd write a leaflet. In this week’s podcast, we give you some guidance on what to consider when writing content for your website: How to know how much content to write Understand who you are writing for Sell the benefits of what you do by providing the answers...


#037 21 Ways to Win at Exhibitions

For any business, getting in front of a large crowd of people who are your target market is a great opportunity. Exhibitions are a great way to do this but, unfortunately, they can be prohibitively expensive. If you do decide to invest your time and budget in this form of marketing, there are some do’s and don’ts to help you maximise your investment. In this week’s podcast, we give you 21 Ways to Win at Exhibitions, such as: How to use body language and eye contact to your advantage What...


#035 How To Market Your Retail Business

When it comes to marketing a retail business, there is no doubt we are facing challenging times. That said, we still meet many retailers who believe that merely having a presence on a High Street is enough when it comes to marketing their business, but there is so much more to do. In this podcast, we explore: Ideas on building loyalty with customers The six reasons why retail business is struggling Alternatives to cutting prices Raising your profile Adding customer value


#034 Pricing Considerations for Business

We've revisited some of the research we undertook when we started The Marketing Menu Podcast and one of our most popular subjects was Pricing and how to deal with cheaper rivals. Although many of our past subject areas have looked at positioning or storytelling, which undoubtedly relate to this, we thought we would revisit one of our earlier podcasts when we looked at the do’s and don’ts of pricing, which is also relevant. In this podcast, we: recap on some basic pricing principles discuss...


#33 Market Research for Small Business

You may think that Market Research only applies to big businesses and organisations who have teams of people beavering away on their behalf. But for those just starting out or looking to grow, finding out information that could affect the success of their business is even more essential. Basically, the better informed you are about your competitors, your market, your products and services and where they sit amongst others, and how the markets can change, the better prepared you are to make...


#32 - Marketing On A Budget

How can you promote what you do effectively if you have a limited marketing budget? Products and services don’t sell themselves. All too often though we hear of startup businesses who allocate precious little to their marketing budget, who then face critical decisions when their business fails to take off. It’s one of the biggest contributing factors to business failure. It’s so easy to think of marketing as a luxury when you’re marketing on a budget it is so important. In this podcast, we...


#31 - What Marketers Need to Know About GDPR

With the constant noise about GDPR, the new General Data Protection Regulations, which come into force on 25 May 2018, we are re-running our podcast from December when we met with Mark Gracey, a digital compliance business expert, to discuss the implications for marketers from a marketing perspective. This episode considers an explanation about what GDPR is and why it is being brought in. Data protection applies to all businesses. So it doesn't matter if you're a one-man band or a global...