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The Marketing Menu

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Location:

United Kingdom

Twitter:

@mktngmenu

Language:

English

Contact:

01425 411146


Episodes

#039 Working with Journalists - The Marketing Menu

9/14/2018
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You may have a story about your business that you want to tell the world but how do you get it in the media? In this week’s podcast, we share some top tips on working with journalists including: What makes a story newsworthy? How to make contact with journalists Where journalists find their stories Creating a media database How to deal with a media crisis

Duration:00:24:51

#038 Writing For The Web - The Marketing Menu

8/30/2018
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It's really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you'd write a leaflet. In this week’s podcast, we give you some guidance on what to consider when writing content for your website: How to know how much content to write Understand who you are writing for Sell the benefits of what you do by providing the answers...

Duration:00:25:53

#037 21 Ways to Win at Exhibitions - The Marketing Menu

8/15/2018
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For any business, getting in front of a large crowd of people who are your target market is a great opportunity. Exhibitions are a great way to do this but, unfortunately, they can be prohibitively expensive. If you do decide to invest your time and budget in this form of marketing, there are some do’s and don’ts to help you maximise your investment. In this week’s podcast, we give you 21 Ways to Win at Exhibitions, such as: How to use body language and eye contact to your advantage What...

Duration:00:25:22

#035 How To Market Your Retail Business - The Marketing Menu

7/20/2018
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When it comes to marketing a retail business, there is no doubt we are facing challenging times. That said, we still meet many retailers who believe that merely having a presence on a High Street is enough when it comes to marketing their business, but there is so much more to do. In this podcast, we explore: Ideas on building loyalty with customers The six reasons why retail business is struggling Alternatives to cutting prices Raising your profile Adding customer value

Duration:00:21:25

#034 Pricing Considerations for Business - The Marketing Menu

7/4/2018
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We've revisited some of the research we undertook when we started The Marketing Menu Podcast and one of our most popular subjects was Pricing and how to deal with cheaper rivals. Although many of our past subject areas have looked at positioning or storytelling, which undoubtedly relate to this, we thought we would revisit one of our earlier podcasts when we looked at the do’s and don’ts of pricing, which is also relevant. In this podcast, we: recap on some basic pricing principles discuss...

Duration:00:22:41

#33 Market Research for Small Business - The Marketing Menu

6/20/2018
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You may think that Market Research only applies to big businesses and organisations who have teams of people beavering away on their behalf. But for those just starting out or looking to grow, finding out information that could affect the success of their business is even more essential. Basically, the better informed you are about your competitors, your market, your products and services and where they sit amongst others, and how the markets can change, the better prepared you are to make...

Duration:00:25:47

#32 - Marketing On A Budget - The Marketing Menu

5/23/2018
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How can you promote what you do effectively if you have a limited marketing budget? Products and services don’t sell themselves. All too often though we hear of startup businesses who allocate precious little to their marketing budget, who then face critical decisions when their business fails to take off. It’s one of the biggest contributing factors to business failure. It’s so easy to think of marketing as a luxury when you’re marketing on a budget it is so important. In this podcast, we...

Duration:00:23:52

#31 - What Marketers Need to Know About GDPR - The Marketing Menu

5/10/2018
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With the constant noise about GDPR, the new General Data Protection Regulations, which come into force on 25 May 2018, we are re-running our podcast from December when we met with Mark Gracey, a digital compliance business expert, to discuss the implications for marketers from a marketing perspective. This episode considers an explanation about what GDPR is and why it is being brought in. Data protection applies to all businesses. So it doesn't matter if you're a one-man band or a global...

Duration:00:11:28

#027 – Making Networking work for Business - The Marketing Menu

3/14/2018
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Creating networking success can be an essential part of your business marketing toolkit. But why is it necessary and how do we create networking success? It's not just about meeting people who could become clients - it's about making connections and building relationships with people that you may not normally do business with. In this podcast, we talk about: why networking is important for business how to create an elevator pitch (or juicy intro as we like to call it) networking protocol Our...

Duration:00:21:26

#026 – Event Marketing for Business - The Marketing Menu

2/28/2018
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You've agreed the date and venue for your event. How do get people to come to it? Event marketing for business is like any other kind of marketing for your business but it tends to be more intense and it's important that all your activity links together to work effectively. In this podcast, we talk about: Whether you should post the event on your website or have a specific landing page How to use social media to promote your event Setting up an e-mail stream Maximising the opportunities that...

Duration:00:16:14

#025 – Effective email marketing - The Marketing Menu

2/14/2018
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Effective email marketing should be an essential part of any business marketing strategy. But many people struggle with knowing how to do it or what to say to ensure their emails are opened amongst all the spam. Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with your prospects or customers. In this podcast, we share our experience about:...

Duration:00:20:40

#024 – Why entering business awards is good for business marketing - The Marketing Menu

1/31/2018
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As businesses, we all like receiving recognition from our customers that we are good at what we do, and it may come in the form of testimonials, recommendations or verbal thanks. But how about taking it a step further and actually entering business awards for 'official' business recognition? The business marketing potential for being shortlisted for an award, even if you don't win, can be a great way to raise your profile and be seen amongst your business peers and/or competition. In this...

Duration:00:18:26

#023 – Business Marketing Predictions 2018 - The Marketing Menu

1/17/2018
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There are so many changes and trends in marketing, it's difficult to keep up with them all. What do you need to know for 2018? Which marketing predictions and ideas are on the 'ones to watch' list? In this episode, we look at: The rising use and reliance on home assistants such as Google Home & Alexa and discuss how businesses need to be aware of new opportunities to use these technologies How videos are transforming the marketing landscape What consumers, especially Millenials are demanding...

Duration:00:19:50

#022 – Using Video Marketing In Your Business - The Marketing Menu

1/2/2018
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We have talked about the rising importance of using video marketing as part of the marketing toolbox on several podcasts. So we thought it would be good to go into a little more detail about why video use is growing, what type of content could be included and what equipment people may need and how best to plan for video marketing in business. We bring in our resident expert, Andrew Plant of Andrew Plant Photography, to share his expertise on how to make a professional looking video. In this...

Duration:00:17:28

#021 – How Will GDPR Affect Marketing Your Business - The Marketing Menu

12/13/2017
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We're delighted to welcome Mark Gracey here to today's podcast and he's going to talk to us all about GDPR, which is General Data Protection Regulation and how GDPR affects marketing. Now, I expect a lot of listeners have heard about this now, and certainly in the New Year, I'm sure we're going to hear an awful lot more. So, Mark, hello. Would you like to tell listeners who you are and how you got into the world of data compliance? ©The Marketing Menu 2017. All rights reserved. Hello, my...

Duration:00:11:46

#020 – Preparing For Podcasting - The Marketing Menu

11/29/2017
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Today we’re going to give you a quick guide to podcasting and on how to set up a podcast channel. So Liz why are we talking about this today? Well, I was at a networking event last week and interestingly I was talking to someone about our podcast and she mentioned that she’d been interested in doing one but had decided not to do so as it was so expensive. So I went on to explain how podcasting isn’t costly, which is one reason why we got into it in the first place. But I did have to explain...

Duration:00:27:02

#019 – Creating a Savvy Social Media Policy - The Marketing Menu

11/15/2017
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Hi everyone, and welcome to the Marketing Menu with me, Liz, and Nicky. And a slight change of plan listeners, we had planned to talk about radio and TV advertising this week but in light of Twitter's announcement, we've decided to talk about why your business should have a Social Media Policy and how to create one. Yes, we're not convinced, are we Liz, about the Twitter 280 characters? No, but we'll reserve judgment until we see how some of the bigger players operate. My fear is that the...

Duration:00:20:08