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#043 Listeners Q & A - The Marketing Menu

In this week's podcast, we are delighted to be answering Listeners Questions! All of them are very topical and, as usual, we aim to provide simple and jargon-free solutions to your marketing challenges, including: When is it ok to share an email address, bearing in mind new GDPR regulations? The benefits of creating a Facebook Group Where to start when marketing a new business The importance of privacy settings on Facebook personal and business pages


#042 The 7 C's of Customer Communication - The Marketing Menu

The AIDA (Attention, Interest, Desire & Action) model is perhaps the best-known marketing model amongst non-marketers and it's based on ensuring our marketing messages capture attention, generate interest, create desire, and ultimately compel the customer to take action, for instance, to buy your product or service. We at The Marketing Menu have taken AIDA on several steps further in light of the wonderful opportunities now that digital channels and social media particularly present us with...


#041 Presenting with Confidence - The Marketing Menu

We’ve talked in previous podcasts about how to present yourself at networking meetings but how many of you have been asked to do a formal presentation either to a panel, small group or even a larger audience? It might be because you’ve been asked to speak specifically about your business or maybe a subject that you are considered an expert in. Either way, you may, quite understandably, be terrified. So we’re going to give you some simple tips to help you prepare and calm some of those nerves...


#040 How To Measure Your Marketing Effectiveness - The Marketing Menu

To get your business and brand known, you need to promote what you do. You should know what your key messages are and which marketing tools you are using. But how do you know whether your activity is actually reaping any rewards? In this week’s podcast, we look at some different ways of measuring whether your marketing is effective, including : How to calculate Return on Investment The difference between Inbound and Outbound marketing Why knowing your Customer Lifetime Value can help you...


#039 Working with Journalists - The Marketing Menu

You may have a story about your business that you want to tell the world but how do you get it in the media? In this week’s podcast, we share some top tips on working with journalists including: What makes a story newsworthy? How to make contact with journalists Where journalists find their stories Creating a media database How to deal with a media crisis


#038 Writing For The Web - The Marketing Menu

It's really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you'd write a leaflet. In this week’s podcast, we give you some guidance on what to consider when writing content for your website: How to know how much content to write Understand who you are writing for Sell the benefits of what you do by providing the answers...


#036 Building a Product Portfolio - The Marketing Menu

In this week's podcast, we focus on some marketing basics and discuss how to build a product portfolio. By this we mean identifying different products, how they suit different audiences and how you can exploit some of the obstacles that may get in our way. As marketers, it is our job to identify and outsmart the obstacles by always considering: Our profitability Our market. So what is happening to the markets you operate in, are you dependent on main customers, or are you dependent on...


#035 How To Market Your Retail Business - The Marketing Menu

When it comes to marketing a retail business, there is no doubt we are facing challenging times. That said, we still meet many retailers who believe that merely having a presence on a High Street is enough when it comes to marketing their business, but there is so much more to do. In this podcast, we explore: Ideas on building loyalty with customers The six reasons why retail business is struggling Alternatives to cutting prices Raising your profile Adding customer value


#034 Pricing Considerations for Business - The Marketing Menu

We've revisited some of the research we undertook when we started The Marketing Menu Podcast and one of our most popular subjects was Pricing and how to deal with cheaper rivals. Although many of our past subject areas have looked at positioning or storytelling, which undoubtedly relate to this, we thought we would revisit one of our earlier podcasts when we looked at the do’s and don’ts of pricing, which is also relevant. In this podcast, we: recap on some basic pricing principles discuss...


#33 Market Research for Small Business - The Marketing Menu

You may think that Market Research only applies to big businesses and organisations who have teams of people beavering away on their behalf. But for those just starting out or looking to grow, finding out information that could affect the success of their business is even more essential. Basically, the better informed you are about your competitors, your market, your products and services and where they sit amongst others, and how the markets can change, the better prepared you are to make...


#32 - Marketing On A Budget - The Marketing Menu

How can you promote what you do effectively if you have a limited marketing budget? Products and services don’t sell themselves. All too often though we hear of startup businesses who allocate precious little to their marketing budget, who then face critical decisions when their business fails to take off. It’s one of the biggest contributing factors to business failure. It’s so easy to think of marketing as a luxury when you’re marketing on a budget it is so important. In this podcast, we...


#31 - What Marketers Need to Know About GDPR - The Marketing Menu

With the constant noise about GDPR, the new General Data Protection Regulations, which come into force on 25 May 2018, we are re-running our podcast from December when we met with Mark Gracey, a digital compliance business expert, to discuss the implications for marketers from a marketing perspective. This episode considers an explanation about what GDPR is and why it is being brought in. Data protection applies to all businesses. So it doesn't matter if you're a one-man band or a global...


#027 – Making Networking work for Business - The Marketing Menu

Creating networking success can be an essential part of your business marketing toolkit. But why is it necessary and how do we create networking success? It's not just about meeting people who could become clients - it's about making connections and building relationships with people that you may not normally do business with. In this podcast, we talk about: why networking is important for business how to create an elevator pitch (or juicy intro as we like to call it) networking protocol Our...


#026 – Event Marketing for Business - The Marketing Menu

You've agreed the date and venue for your event. How do get people to come to it? Event marketing for business is like any other kind of marketing for your business but it tends to be more intense and it's important that all your activity links together to work effectively. In this podcast, we talk about: Whether you should post the event on your website or have a specific landing page How to use social media to promote your event Setting up an e-mail stream Maximising the opportunities that...


#025 – Effective email marketing - The Marketing Menu

Effective email marketing should be an essential part of any business marketing strategy. But many people struggle with knowing how to do it or what to say to ensure their emails are opened amongst all the spam. Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with your prospects or customers. In this podcast, we share our experience about:...


#024 – Why entering business awards is good for business marketing - The Marketing Menu

As businesses, we all like receiving recognition from our customers that we are good at what we do, and it may come in the form of testimonials, recommendations or verbal thanks. But how about taking it a step further and actually entering business awards for 'official' business recognition? The business marketing potential for being shortlisted for an award, even if you don't win, can be a great way to raise your profile and be seen amongst your business peers and/or competition. In this...


#023 – Business Marketing Predictions 2018 - The Marketing Menu

There are so many changes and trends in marketing, it's difficult to keep up with them all. What do you need to know for 2018? Which marketing predictions and ideas are on the 'ones to watch' list? In this episode, we look at: The rising use and reliance on home assistants such as Google Home & Alexa and discuss how businesses need to be aware of new opportunities to use these technologies How videos are transforming the marketing landscape What consumers, especially Millenials are demanding...