Uppwards - The B2B Marketing Podcast
Business & Economics Podcasts
Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
Location:
United Kingdom
Description:
Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
Twitter:
@UppB2B
Language:
English
Contact:
0161 786 8040
Episodes
Episode 4: Rational Marketing vs Irrational Customers
4/29/2022
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Dan's Reading List:
Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make SenseIan Leslie - Curious: The Desire to Know and Why Your Future Depends On ItRichard Shotton - The Choice FactoryMalcolm Gladwell - Talking to StrangersSteve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)
Duration:00:31:57
Episode 3: 7 Tips to Improve Your Digital Effectiveness
9/22/2019
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems
Duration:00:37:54
Episode 2: What Makes a Great Idea in Digital?
8/22/2019
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey
Watch The Great Hack on Netflix
See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645
Duration:00:34:43
Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?
7/3/2019
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl
Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake
Duration:00:30:51