The Admissions Entrepreneur - A Day In The Life (Hosted by Tom Schenck)

Paul Otis, Assistant Head for Lake Tahoe Preparatory School, discusses the unique place the school holds in the world of small boarding school education and how they bring incredible success to each student. Paul Otis Bio: Over the past sixteen years, Paul has worked as a teacher and administrator at Lake Tahoe Preparatory School. Paul has a passion for providing students with inquisitive experiences that allow them to experience science first-hand. As an avid rock climber, trail runner and skier, he enjoys exercising in the outdoors and sharing his love of outdoor sports with students. Paul lives off-campus with his wife, Julie, their son Aaron and daughter Amy. School Summary: Lake Tahoe Preparatory School represents the new era of boarding education. They bring a hybrid approach to the adolescent journey that offers a comprehensive suite of emotional and academic support without compromising a robust college prep curriculum. They have also figured out how to help Generation Z overcome the technological and social media stressors that can overwhelm them. This school is a sanctuary of hope and rebirth for their students...where everyone finds the courage to embrace the goodness of life. Show Tracks: (coming soon) Show Notes: Paul can be reached at 530-583-8665 info@laketahoeprep.org www.laketahoeprep.org This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The Independent School Chairpersons Association Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer support and networking, resources and educational opportunities. Get your Board Chair connected to ISCA today by visiting www.iscachairs.org This episode is sponsored by the NinjaGram App. Let’s talk about automating your social media with the NinjaGram app over at www.NinjaGram.app. This Instagram software...

Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment. Show Tracks: 01:40 The origin of truth tree name 03:00 Why truth tree is successful 05:15 Artificial intelligence and voice first the future of family engagement 22:15 Educating school leadership on the new costs of recruiting 24:00 Client school success stories 32:15 A schedule of personal success and goals 40:50 Wife and partner for life 42:50 Why I became an entrepreneur 46:00 How education must change 53:38 The Billboard of life: no regrets… just to do it Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment. Trevor began his career as a teacher and coach. He later moved into an administrative role and, for 17 years, successfully served schools as director of admission, marketing, and communications. Additionally, Trevor is the founder and chief proprietor of DCschoolHUB.com and NYmetroSchools.com, two independent school search sites in the DC and NYC metropolitan areas. Ownership of these sites is critical to the market research that goes into Truth Tree's leading-edge digital strategies. Trevor be reached at Truth Tree | Design Your Ultimate Enrollment truthtree.com 301-570-4292 Enjoy, Tom Schenck This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The Independent School Chairpersons Association Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer support and networking, resources and educational opportunities. Get your Board Chair connected to ISCA today by visiting www.iscachairs.org This episode is sponsored by the...

Brett Bodnar - Senior Placement Manager for Educators Ally Brett Bodnar is a Senior Placement Manager at Educator’s Ally, a premier educational placement firm. Here she reviews their personalized approach to working with each client’s special needs. She also reviews the key skills schools are now looking for in admission professionals, as well as how they must position themselves to attract these top admission leaders. Show Tracks: 02:24 how diverse experience helps 04:35 The Educators Ally difference 15:36 The key admission skills schools now look for 23:53 The current hiring landscape 32:12 How a school can best position itself to attract admissions professionals 36:54 Professional life balance 42:44 How admission professionals can transition to business 47:21 the challenge to education today and the Billboard of life After graduating from Williams College, Brett worked in sports marketing for several years and then made the switch to independent schools, most recently as a member of the admissions office at the Ethel Walker School. She joined EA in 2015 and oversees all admissions and enrollment management searches. In addition to placement work, Brett also manages EA’s college recruiting efforts. Brett graduated from The Peck School (in Morristown, NJ) and The Lawrenceville School and now lives in Norwalk, CT with her husband and their two year old daughter (and their dog and cat). Educator's Ally connects teachers and administrators with independent day and boarding schools throughout the U.S. Since 1975, EA's highly personalized and thoughtful approach to recruiting has been valued by schools and candidates alike. We appreciate and understand each of our schools' unique character and the importance of making the right match. Known for our commitment to establishing trusted relationships with both candidates and school administrators, EA carries out each of our searches with care and diligence. Enjoy, Tom Schenck This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is...

Katie Osgood - Owner, Brookfield School For over 30 years Katie Osgood and her sister have run the Brookfield School, a very successful proprietary school in Reno NV. As a for-profit institution, learn about the specific advantages that they have brought to their students and parents and how Brookfield School is nimble and well prepared to offer their students key skills to successfully thrive in life. Show Tracks: 02:44 changes in parent fears and expectations 09:13 advantages of four profit schools 16:43 approaching student learning styles 19:22 tough parent questions 23:26 the best marketing 26:30 organizing life key chains and toilets 31:54 for profit schools a bright future 34:20 preparing students for the future 37:26 the challenges of life 39:01 The billboard of life the golden rule Katie was raised in Reno, graduate of Reno High School. After obtaining a degree in B.S. in Business Administration and Computer Science from the Univ. of Oregon, She worked in the high-tech field in the Bay Area. Later, she returned to Reno and married and raised two boys. She worked in a Civil Engineering Company as a Land Planner before starting at Brookfield School in 1999. Both her sons have graduated, one from UNR and one from UNLV. And now one son, due to Covid challenges has moved back to Reno and is working at Brookfield School becoming the 3rd generation to join the school. Brookfield School is a family owned; women run business. She feels that education is one of the most rewarding professions one can have. She enjoys sailing on her own ocean going, 46’ sailboat. She sailed in Mexico for 4 years, Alaska in the summer 2108, Canada for 2 years and visited the Islands of Haida Gwaii and Vancouver Island’s west shore in 2017. She saw bears, wolf, orca, whales (right beside the boat!), caught fish, crabs, and prawns and she SCUBA dove off the boat. She also loves to snorkel, ski, hike, Stand up paddle board, camping, geocaching, and sailing. Enjoy, Tom Schenck This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them,...

Relatively new to the position, Debra has already made her mark as one who not only afraid to take on tough challenges and create critical initiatives, and all the while, doing it with grace and collaboration. Listen to her thoughts on incorporating DEI practices into the culture of schools, the new heads data base project, as well as key skill sets for admission professionals in the new era…and why her go-to Polish dessert is a great stress buster. Show Tracks: 02:02 the future of...

Peter Barron has been a renaissance professional in the field of educational marketing and admissions… he shares the exciting directions of EMA... crucial admissions skills... recruiting generation x and millennial families... becoming a domain expert… how independent skills changed his life… as well as the key cause in his life as a parent Show Tracks: 5:09 the direction of the enrollment Management Association 9:47 how admission skills relate to becoming a head of school 11:45 crucial skills for admission officers in the new era 14:15 crucial sales skills for engaging generation X and millennials 20:44 cold calling in the role of domain expert 24:00 creating a process of empathy 27:00 using the EMA student prospect list 31:20 my 3 greatest challenges 34:00 how independent schools changed my life 36:30 balancing professional and personal life 41:30 personal causes that I am passionate about 45:34 The Billboard of life Peter is responsible for the creation and oversight of EMA's external programs as well as its membership promise. He oversees EMA's marketing and communications, member recruitment and retention, and outreach functions, as well as its leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Peter joins EMA from Blackbaud, where he served as a member of the K-12 executive committee and led the business development of its K-12 partner network, working with schools, associations, and other partners to increase the value of Blackbaud products across the entire school community. Prior to his work at Blackbaud, Peter served as the chief evangelist at WhippleHill, a cloud-based software provider to independent schools, where he developed and implemented the organization's inbound marketing strategy. He is also the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education, and AdmissionsOuest, an online resource connecting independent schools and families via a range of social media-inspired tools. Peter has also served as the vice president of sales at inResonance, a company that provides data and web solutions for independent schools. Peter has served as a trustee for Wolfeboro, The Summer Boarding School, and participated on the Executive Committee of The Association of Boarding Schools' (TABS) North American Boarding Initiative. He is a graduate of Brewster Academy, Skidmore College (BA), and Tufts University (MAT). Telephone: 609-683-5558 ‍ ‍Fax: ‍609-683-4507 ‍Email: members@enrollment.org Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This...

Tracy left the corporate world to pursue her passion for education starting as a public-school math teacher. She rose up the ranks in independent schools and ultimately became the very successful head of Greensboro Day school. One of her philosophies that has continued to bring her success is that she is a relentless communicator and feels that listening is the best way to get to know all those with whom she works, as well as with current and perspective families. Show Tracks: 3:23 From math teacher to head of school 7:30 The challenges of Covid 10:28 Increasing enrollment by 215 students in only one year 14:30 Managing the admissions office 19:35 Training for the admission staff 21:55 Personal and professional balance 26:25 Solving the big challenges of society 30:19 Equity an inclusion 33:55 The new skills necessary for the admissions professional 38:45 The Billboard of life Traci Catlett - Head of School, Greensboro Day School Tracie Catlett joined the Greensboro Day School community as the first female Head of School in 2019. Her education career spans over 25 years including 11 years in the public school system and 14 years with independent schools. Tracie arrived in Greensboro after serving Louisville Collegiate School in Louisville, Kentucky, most recently as the Associate Head of School. A long time high school math teacher, Tracie’s other roles included Assistant Head of School for Academics, Director of Admission, and Mathematics Department Chair. Tracie received a BS in Finance from Florida State University and began her first career as a financial analyst with Nations Bank in Miami, and later earned a MAT in Mathematics from the University of Louisville. Tracie is currently a doctoral student at Johns Hopkins University researching the rise in stress and anxiety among adolescents at high achieving schools. Tracie has hit the ground running since arriving at Greensboro Day School. Under her headship to date, the School has completed the Strategic Plan, raised 2.14M in cash donations for an endowment campaign, joined the Global Online Academy, secured a teacher exchange partnership in Arusha, Tanzania, and tackled student well being. Tracie has safely and successfully led GDS through the pandemic- making major safety and infrastructure changes to campus so they could open on time and on campus at full capacity last summer. The school enrolled a record number of new students (215) during the 2020-21 school year. Pre-COVID Tracie volunteered as a reading buddy at Peck Elementary and recently she joined the board of the National Advisory Board for Authentic Connections and will join MISBO as a new board member this summer. Tracie and her husband, Mark, reside in Greensboro and have four sons and two dogs. Tracie enjoys traveling with her family, hiking, drinking coffee on the porch, snow skiing, NetFlix binge-watching, and long walks with their dogs. 5401 Lawndale Drive Greensboro, NC 27455 (336) 288-8590 Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government...

Head of School Cecil Stodghill share how his extensive work in admissions throughout his career was the perfect preparation for running a school…He also discusses the need for admission officers to have specific sales skills to both bring students into the funnel and keep them through matriculation…and the ultimate power of listening. Show Tracks: 3:15 admission skills that have helped me become a head 4:21 why admission officers must learn how to sell 18:01 chief storyteller 20:30 sales and commission thoughts 23:29 how to attract the best and the brightest admission professionals 29:28 why admission skills help being a head 33:45 why heads must know more about admissions 35:44 admission incentives 40:45 how to stay balanced 47:39 solving the world's problems Cecil Stodghill - Head of School, Doane Stuart School Cecil Stodghill currently serves as the Head of School at The Doane Stuart School in Rensselaer, NY. Cecil began his career in higher education, serving in various Assistant Director roles in student affairs and athletics at Hendrix College (AR), Florida State University, and University of Miami, Coral Gables. He transitioned to the independent school world in 1998 where he served respectively as Director of Multicultural Affairs/Assistant Director of Admissions and Assistant Director of Boarding Admissions at McCallie School, his alma mater, in Tennessee. He has also served as Associate Director of Admissions at Berkeley Preparatory School in Tampa, Florida and Director of Graduate Support at Academy Prep Foundation in St. Petersburg, Florida. A National Association of Independent Schools Fellow for Aspiring Heads, Cecil holds a BBA in Marketing from University of Miami, Coral Gables, and an M.Ed. in School Leadership from University of Tennessee, Chattanooga. Cecil be reached at cstodghill@doanestuart.org or 518 465 5222 ex 200 twitter | youtube | instagram | facebook Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The...

Amy talks about the crucial need to create an authentic story for her school as well as the crucial approach to be a constant seeker of new information and be nimble to make changes when necessary… she also feels that transparency is a key to effective leadership to help the team truly woo parents and their students… she keeps her sanity with good coffee, dog walks grilled pizza, crepes, puzzles and a few episodes of the Gilmore girls. Show Tracks: 1:00 challenges and changes in the profession 10:05 parent ambassadors 17:50why I moved from advancement to admissions 22:40 transitions after 2008 25:12 consultant relationships 28:25 overcoming adversity 33:20 how I manage my office 39:40 sales and commission thoughts 44:40 professional and personal balance with baked pizza 51:20 changes and challenges in the world Amy Graham is the newly appointed Dean of Enrollment Management at Stevenson School in CA. She will begin her tenure this July. Currently, Amy is the Director of Enrollment Management at Pomfret School in Pomfret, CT a position she's held since 2016. Prior to Pomfret, Amy led the admission office at Midland School (CA) from 2011-2016, first as the Director of Admissions and Financial Aid, and later, as the Assistant Head of School for Enrollment Management. Before Midland, Amy held leadership positions in admissions and advancement at The Family School (CA), Dunn School (CA), and The Hill School (PA). Amy holds a bachelor of science in marketing from the University of Connecticut and a master of city and regional planning from California Polytechnic State University. Amy is a member of the Independent Educational Consultant Association (IECA) Schools Committee and a faculty member of the Enrollment Management Associations, Admissions Training Institute (ATI). Amy can be reached at agraham@pomfret.org Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The Independent School Chairpersons Association Does your board chair know...

Bobbi talks about alignment of school mission and the work we do; how the admission profession has to be authentic—you can’t sell a product you don’t believe in… working on an institutional reorganization that focuses on customer-centered service to families…Understanding Budgets...How cooking brings the love to all people…one way cell phone etiquette…and why we must plan for a kinder future and to stand up for others. Show Tracks: 1:13 why I stay excited 6:30 knowing the revenue process is crucial 10:50 the art and data of admissions 17:23 creating the culture of inclusion… the Quaker perspective 28:00 top three admission skills for the new era 33:00 communicating with consultants 42:30 staff training 52:01 the balance of personal and professional life… cooking and personal meetings 58:00 what the world needs more of Bobbi Krein, Director of Enrollment Management Held her first Directorship at 24 years old. Now serving her fourth directorship She has 2 amazing children (Lela, 18; Gunnar, 15), 19-year marriage to husband, Derek, Interim Dean of Faculty at Tabor Academy. “I like to talk about alignment of school mission and the work we do; how the admission profession has to be authentic—you can’t sell a product you don’t believe in…I am working on an institutional reorganization that focuses on customer-centered service to families. It’s super exciting and captures how our schools are shifting and evolving with the times. Access and inclusion are heavy on my mind; now and always. I’m all about growth-mindsets and working through challenges” Bobbi can be reached at bkrein@mosesbrown.org Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The Independent School Chairpersons Association Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer...

A renaissance educator who shares his experience both as a Dean of Students and Director of and Admissions, and how those skill sets have enhanced his career. He also explains his view on the importance of truly knowing each child well in order to best engage a family. He also shares the critical success that mentors have played in his life and why regular training and cultural fit are the keys to building a successful team. Show Tracks: 2:01 Transition from Dean to Director of admissions 12:11 ADHD is not the right description 16:49 Admission Skills for the new era 21:17 how to onboard new staff 23:03 The AISAP Advantage 32:53 How to attract good people 38:19 The balance of personal and private life 41:50 The world’s greatest challenges Dan Morrissey, With a leadership style known for asking hard questions, Dan currently serves as the Director of Admission and Financial Aid at Cushing Academy. Dan joined Cushing in 2018 with more than 30 years of experience in independent schools. He previously served as the Dean of Admissions at Western Reserve Academy in Hudson, OH; the Dean of Students at Phillips Exeter Academy in Exeter, NH; and as the Dean of Residential Life at Baylor School in Chattanooga, TN. Dan's leadership of Enrollment Management at Western Reserve and Cushing Academy resulted in significant enrollment percentage growth in domestic boarding increases at both institutions. No matter what the role or the school, Dan has always endeavored to enroll and support the most diverse student body while working to retain a diverse faculty and staff. He is the author of Teaching Clarity, Purpose and Motivation: A Secondary School Advisor’s Handbook (Available on Amazon) and is a frequent speaker at schools and The Association of Boarding Schools on the topic of advising high school students and creating positive parent relations. Dan likes long walks on the beach, kisses from dogs and fluffy bunny rabbits. -- Dan Morrissey Cushing Academy - Director of Admissions 978.827.7300 (o) Inquire - Visit - Apply! twitter | youtube | instagram | facebook Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to...

David shares how his immersions in several world cultures lead him to a passion to find the common human touch points for all of us. His skills brought him success on many levels as an admission professional, who has developed a world class process for financial aid and a school wide approach to successful recruiting. Summary: How the world teaches humanity…crucial admission skills…admissions vs enrollment management…new age financial aid…the billboard of life. Show Tracks: 1:48 How the world opened my eyes 9:51 The crucial skills to succeed in admissions 14:01 How to involve the whole school for admission success 17:06 The difference between the role of admissions and enrollment management 19:30 Personalized family tuition the new era of financial aid 33:41 24/7 Approach to admissions and life 39:20 Touch points of humanity 42:00 The Billboard of life David Hopkins, Director of Admissions and Enrollment Management at Miss Hall's School He has lived and studied in 4 different countries which really sparked my passion for the international student experience, which has led to my current role. At Miss Hall's School. He is a thought leader who has totally redesigned the school’s financial aid program. Your approach has moved away from the traditional model to an indexed tuition model called Personalized Family Tuition. This has allowed the process to be more transparent and accessible for families more here or contact him via email at dhopkins@misshalls.org. Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The Independent School Chairpersons Association Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer support and networking, resources and educational opportunities. Get your Board Chair connected to ISCA today by visiting...

Anne has upheld the principle that if you engage people through empathy and kindness, be willing to work on nights and weekends and help change lives…you will have a successful career in admissions. For over 30 years her simple yet profound approach had brought her success at across the country. Summary: The power of her “secret sauce”... the good part of Covid-19… three competitive tennis teams, and words to live by. Show Tracks: 3:51 the evolution of changes and challenges in the admissions profession 8:28 my secret sauce 11:02 the importance of networking 13:14 the good part of COVID-19 15:20 how do we attract top people to be admissions professionals 16:52 how do you motivate and train your staff 27:02 how I balanced my life 29:50 a strong work ethic since childhood 32:20 admissions software 37:00 compensation 4:50 society's challenges 42:10 words to live by Show Notes: After finishing boarding school at Woodlands Academy of the Sacred Heart in Lake Forest, IL, she headed to Spring Hill College in Mobile, AL where she graduated in 1982 with a Bachelor's in History. In 1983 she graduated from Washington University in St. Louis, MO with an MA.Ed in Guidance and Counseling. From there she worked at Sacred Heart Academy in Grand Coteau, LA where she was Director of College Counseling, Dorm Parent for the 8th, 9th and 10th grade girls, coached tennis, taught psychology and assisted in admission when needed. She then spent 12 years as Dean of Admission at the Idyllwild Arts Academy in Idyllwild, CA. In 2004, Anne joined the Admission office at St. Mark's School in Southborough, MA, where she is completing her 17th year. Anne is also the Varsity Girls' Tennis Coach, serves on the Senior Administrative team and chairs the External Relations Committee. She lives on campus with her Cocker Spaniel, Nettie. A little background - I was born and raised in Decatur, IL. I have five brothers and sisters and nine nieces and nephews. Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them,...

Barbara Egan, Director of Enrollment Management and Financial Aid for Georgetown Day School discusses the challenges and successes of modernizing the admission office under her tenure. She also discusses the crucial skills the new directors of admission must possess in order to be successful, as well as effective staff management and organization. Furthermore, she talks about the need for equitable compensation for admissions professionals and also discusses how the Zen of cooking, a good run and laying on the beaches of Puerto Vallarta keep her focused and serene. Episode Take A Ways: The need for purposeful work…higher salaries for admissions professionals…overcoming the impostor syndrome…the Zen of cooking…relentless optimism…talking to each other. Show Tracks: 2:43 Evolution of GDS Admissions office 10:42 Staff Training 15:04 Staff Management 23:00 Compensation 30:02 Center for Civic Engagement 34:44 Personal organization 39:33 Personal challenges 45:17 Personal Joy 47:30 Society’s Greatest Challenge Today 51:20 Relentless Optimism 55:00 Why we must listen Show Notes Barbara Eghan has served as Director of Enrollment Management at Georgetown Day School since July 2014. In that time, she has steadily increased enrollment demand by focusing on expanding admissions outreach efforts, overseeing the development of effective ambassador programs, and fully digitizing admissions operations. Beyond the admissions office, Barbara collaborates with colleagues on existing and new program initiatives, and partners with the Board of Trustees on diversity and inclusion goals, finance, and enrollment planning. Beyond GDS, Barbara has served as a founding faculty member for the Future Leaders Institute at the Enrollment Management Association (EMA) and on the Admissions Advisory Committee of the Association of Independent Schools in Greater Washington (AISGW). She has previously worked at Polytechnic School (CA) and Groton School (MA), and served as a board member at Oak Meadow School (MA), along the way also gaining experience as a student advisor, coach, and English teacher. Barbara received her A.B. in history and literature from Harvard University and her Ed.M. in school leadership from Harvard Graduate School of Education. Barbara lives in Washington, DC, and cherishes her time with her wife, Rachel (a talented independent school leader in her own right), and their dog, Moxie. In July 2021, Barbara will take on a new capacity at GDS as the Founding Executive Director of a newly-established enterprise, the Center for Civic Engagement, whose mission is to equip young people regionally and nationally with the skills to renew and sustain our democracy. Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This...

How ISCA meets the crucial needs of board chairs…how boards can best work with Admission offices…Trust your “knowing”… Continua con la forza (Go forward with strength). Show Tracks: 3:04 New ISCA services 9:46 Top three new chair challenges 13:31 New board configurations 19:00 How to manage board expectations 24:27 How boards can best work with admissions 30:00 Personal and Professional organization…Dance, Tennis and Italian cooking 36:00 Favorite travel spots 39:00 Founding a perfume company 45:01 Stopping Hunger 46:39 What the world needs more of 50:21 One of my greatest challenges 58:20 How my husband and I met Show Notes Bethany Di Napoli is the Executive Director of the Independent School Chairpersons Association. She helps provide independent school chairs with the resources, education and support they need to be successful in their role as board chair. As a former independent school board chair and member of ISCA, she understands first hand the challenges and rewards of serving in that role and also benefited from the tremendous support ISCA provided to her when she was board chair. Bethany’s professional background is in public health and nutrition having worked at the RI Department of Health for many years before leaving her position to care for her four school age children. Her involvement with her children’s independent school lead to her being appointed Board Chair of St. Michael’s Country Day School in Newport, RI where she served in that role for 5 1/2 years. Bethany has served as Executive Director of ISCA since August of 2017 and has had the honor and pleasure of connecting ISCA members with experts in respective disciplines related to the board’s work including governance, legal, financial and diversity experts. She has been proud to see the organization grow and serve more board chairs under her leadership. Bethany also serves on the board of directors for a professional contemporary ballet company in Newport, RI where she lives with her husband and 4 children. Bethany can be reached via email at bethany@iscachairs.org or by phone at 401-216-8079. Enjoy! Tom This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and,...

How admission professionals must really know their school and the courage to present the details… Why sales fundamentals are the new skill set necessary to thrive…why we need kindness now more than every. Show Tracks: 4:33 History of IECA 15:17 What admission professionals must know 32:02 Balancing personal and professional life 38:47 Secrets of leadership 44:02 What cooking means to me 48:07 My high school years 50:00 Todays injustices and the roles Independent schools must play 57: 01 How I met my wife Mark, I am absolutely delighted to have you as my guest. I remember your warmth and kindness when I first met you, early in my career, as a young admissions officer at my first IECA Conference. This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The Independent School Chairpersons Association Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer support and networking, resources and educational opportunities. Get your Board Chair connected to ISCA today by visiting www.iscachairs.org This episode is brought to you by Wynner Marketing. They are is a global company that finally understands independent schools. I know, as their advisor, I bring 30 years of educational success as a head of school and director. They don’t try to squeeze you into a campaign template that doesn’t fit your educational needs.. Instead, they first listen carefully to your concerns and develop a creative solution, just for you They understand the increasing competition in the marketplace, and aggressively pursue a comprehensive campaign to elevate the school brand to your target market. Their precise approach guides potential families from awareness to inquiry, and to finally enroll. They use world class methods to raise credibility and rankings by featuring you in top-tier...

A lifetime in admissions, and how mentor-ship is the secret to a successful career and a fulfilled life. Our guest today is Patrick Finn is a dear friend of mine and I am delighted that he is here with us. today. He founded School Connections in 2007. He created a format that would make it easier and more cost effective for admissions representatives and educational consultants to meet. By the way, I love your company…my school clients use your method and have been thrilled with the results! Patrick also brings a wealth of experience in independent school admission, financial aid, and enrollment management, as well as a deep understanding and appreciation of school communities. Patrick holds a BA in History from the University of Virginia and an MS in Education from Pennsylvania State University. From 1987 to 2002, he was Director of Admission at Canterbury School in New Milford, CT. He served as Assistant Head of School and Director of Admission at St. Timothy’s from 2002-2009. From 2011-2017, he was the Director of Enrollment at Foxcroft School. Most recently Patrick served as interim Head of School at Wakefield Country Day School in Huntly, VA. He has coached lacrosse, basketball, and has taught Ethics. Currently Patrick is the Offensive Coordinator for the men’s lacrosse team at the University of Mary Washington. Please enjoy! Show Listing: 03:19 History of School Connections 10:00 Old School Admission Training 16:01 Admissions skills for the new era 20:16 Work/Life balance 25:13 Personal Hobbies 35:20 The importance of mentoring 41:17 Societal injustices 44:02 The importance of books Music throughout this episode courtesy of Epidemic Sound. This episode is sponsored by The Independent Educational Consultants Association. It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth. IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school. Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with! National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising. For more information on how to connect with IECA members, go to their website/URL: www.IECAonline.com This episode is sponsored by The School Connection. The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment. The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location. Please reach out to them, now! schoolconnections.org This episode is brought to you by The Independent School Chairpersons Association Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA...