Premium
Opening Credits
1/23/2024
The Fairy Duster
1/23/2024
Chapter 1 Introduction
1/23/2024
Section 1.1 What Happened to Us?
1/23/2024
Section 1.2 Why Build A Personal Brand?
1/23/2024
Chapter 2 Determining Your Compensation
1/23/2024
Section 2.1 Value vs Price
1/23/2024
Section 2.2 Making the Sale - At a Higher Price
1/23/2024
Section 2.3 Packaging Ourselves for Best Value
1/23/2024
Section 2.4 Pay According to Revenue vs Pay According to Authority
1/23/2024
Section 2.5 Has It Always Been This Way?
1/23/2024
Chapter 3 What is a Personal Brand?
1/23/2024
Section 3.1 What You Stand For
1/23/2024
Section 3.2 The Way Your Name is Displayed
1/23/2024
Section 3.3 Your Values
1/23/2024
Section 3.4 The Symbols You Embrace
1/23/2024
Section 3.5 Your Mission in Life
1/23/2024
Section 3.6 The Causes You Support
1/23/2024
Section 3.7 What Your Actions, Words, and Deeds Convey
1/23/2024
Section 3.8 Independent of Any Organizational Brand
1/23/2024
Section 3.9 Independent Source of Power
1/23/2024
Chapter 4 Why Do We Need a Personal Brand?
1/23/2024
Chapter 5 How Do We Build a Personal Brand?
1/23/2024
Section 5.1 Discover You
1/23/2024
Section 5.2 Embrace You
1/23/2024
Section 5.3 Embrace Discomfort as the First Step to Greatness
1/23/2024
Section 5.4 Embrace Greatness as a Practiced Art
1/23/2024
Section 5.5 Become Charismatic
1/23/2024
Section 5.6 Protect the Value of Your Personal Brand
1/23/2024
Chapter 6 Step by Step Process
1/23/2024
Section 6.1 Choose Your Name
1/23/2024
Section 6.2 Focus on Key Passion
1/23/2024
Section 6.3 Stay in Your Lane
1/23/2024
Section 6.4 Choose A Symbol
1/23/2024
Section 6.5 Concentrate on Being Best At Something
1/23/2024
Section 6.6 Focus Everything Around Your Passion
1/23/2024
Chapter 7 Discovering My Personal Brand
1/23/2024
Section 7.1 2017 People’s Choice Award in Cybersecurity
1/23/2024
Section 7.2 2017 (ISC)2 Information Security Leadership Award
1/23/2024
Section 7.3 2017 Information Governance Expert of the Year
1/23/2024
Chapter 8 Developing My Personal Brand
1/23/2024
Section 8.1 My Leadership Mission: Help People Succeed
1/23/2024
Section 8.2 My Values
1/23/2024
Section 8.3 My Personal Brand Symbol: The Giant Crested Saguaro
1/23/2024
Section 8.4 An Anecdote
1/23/2024
Section 8.5 Building My Brand Through Knowledge Sharing
1/23/2024
Section 8.6 Opportunities in Adversity
1/23/2024
Section 8.7 Global Networking
1/23/2024
Section 8.8 Cross Brand Promotion
1/23/2024
Section 8.9 Never Resting on Laurels
1/23/2024
Section 8.10 Earned Media
1/23/2024
Section 8.11 Gizmos
1/23/2024
Section 8.12 Education: Help Bring Inner Greatness Out
1/23/2024
Section 8.13 Success is a Team Sport
1/23/2024
Section 8.14 Challenging the Brain
1/23/2024
Section 8.15 Students with Special Abilities
1/23/2024
Section 8.16 Belief Is the Genesis of Success
1/23/2024
Section 8.17 Documentation
1/23/2024
Section 8.18 Bios and Professional Pictures
1/23/2024
Chapter 9 How Can We Leverage and Protect a Personal Brand?
1/23/2024
Section 9.1 Resume and LinkedIn Profile
1/23/2024
Section 9.2 Compensation Negotiating Tips
1/23/2024
Section 9.3 Stay in Your Lane
1/23/2024
Section 9.4 Be Careful of What You Endorse
1/23/2024
Section 9.5 Carefully Choose Ethical Companies
1/23/2024
Section 9.6 Avoid People with Incongruent Personal Brand
1/23/2024
Chapter 10 Publishing
1/23/2024
Section 10.1 Problems with Traditional Publishing
1/23/2024
Section 10.2 Independent Publishing
1/23/2024
Chapter 11 Book Marketing and Brand Promotion
1/23/2024
Section 11.1 Distribution
1/23/2024
Section 11.2 Promoting Your Books
1/23/2024
Section 11.3 Results
1/23/2024
Chapter 12 Final Thoughts
1/23/2024
Section 12.1 Stole of Gratitude
1/23/2024
Section 12.2 Get Your Show on the Road Now!
1/23/2024
Ending Credits
1/23/2024