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The Fitness Founders Podcast

Sports & Recreation Podcasts

We unfold the story behind industry-leading fitness entrepreneurs, sharing the trials and tribulations faced on their journey to success in order to pave the way for aspiring fitness entrepreneurs.

We unfold the story behind industry-leading fitness entrepreneurs, sharing the trials and tribulations faced on their journey to success in order to pave the way for aspiring fitness entrepreneurs.

Location:

Ireland

Description:

We unfold the story behind industry-leading fitness entrepreneurs, sharing the trials and tribulations faced on their journey to success in order to pave the way for aspiring fitness entrepreneurs.

Twitter:

@weareglofox

Language:

English


Episodes

Chris Cooper Tells Us The Proven Formula For A Successful Fitness Business

4/15/2021
This week we welcome back Chris Cooper, a gym owner, author and the founder of the fitness business mentorship program Two Brain Business. In this episode Chris tells us about how gyms were forced to rethink their business models during Covid-19, where fitness operators need to spend their time and money to be successful and he explains the secret behind why you should aim for 150 members when starting out. Connect with Chris here: ...

Duration:00:44:08

Laurie McCartney Talks About Developing Your Business For A Changing Fitness Industry

4/1/2021
This week we are joined by Laurie McCartney, who is the President of Global Fitness and Wellness Solutions at Ascend Learning, which includes The National Academy of Sports Medicine (NASM), Athletics and Fitness Association of America (AFAA), Premier Global, ActiveIQ, and ClubConnect. In this episode Laurie talks about the changing role of fitness learning and development, how to add to your toolkit of skills to grow your business and the new opportunities on the horizon for fitness...

Duration:00:30:53

Debra Strougo and Eric Von Frohlich Talk About Building Row House Into a Successful Boutique Fitness Franchise

3/18/2021
This week we talk to Debra Strougo and Eric Von Frohlich, the founders of Row House, an Xponential brand and boutique fitness franchise that offers a low-impact, cardio enhancing, full-body strength workout for all fitness levels. In this episode Debra and Eric tell us about the challenges and successes starting out, how they built the brand from a few locations into a franchise and what the future looks like for the company and the industry as a whole. To to get involved with the Gyms...

Duration:00:40:39

Ian Mullane Talks About The New Rules of Engagement for the Fitness Industry

3/4/2021
We are joined by Ian Mullane, the CEO of Keepme, an AI-based revenue acceleration CRM for fitness operators. He is also the author of The Fitness Future: Rules of Engagement, a white paper on the future of the fitness industry. Read his whitepaper here: http://bit.ly/TheFitnessFutureFFP Connect with Ian here: https://www.linkedin.com/in/ianmullane/ In this episode Ian discusses some key points from his whitepaper and explains how data-driven personalization can increase retention,...

Duration:00:35:17

Adam Zeitsiff Tells Us How Fitness Operators Can Deliver a Winning Hybrid Experience

2/18/2021
The week we talk to Adam Zeitsiff, the President and CEO of Intelivideo, which is a digital video platform that helps fitness operators to transform their business into a hybrid model. Adam is also formerly the CEO of Golds Gym and has a wealth of experience in the fitness and technology space. You can connect with him here: https://www.linkedin.com/in/adam-zeitsiff In this episode Adam tells us how to create value for your members with your online offering, how large franchises can...

Duration:00:32:03

Matthew Januszek on Why You Shouldn’t Lose Sight of Your Core Business

2/3/2021
Matthew Januszek is the co-founder of Escape Fitness Equipment and the host of the popular Escape Your Limits Podcast. You can find him here: https://www.linkedin.com/in/matthewjanuszekescape/ Listen to the Escape Your Limits Podcast here: https://open.spotify.com/show/1ti8eXhs3O0qyXRRvzugcf In this episode, Matthew talks about why he started Escape Fitness, the thinking behind the design of a gym, and why you shouldn’t lose sight of your core business as digital fitness becomes...

Duration:00:43:09

Bryan O’Rourke Talks About How Technology Is Shaping the Future of Fitness

1/20/2021
This week we talk to Bryan O’Rourke, the President of the Fitness Industry Technology Council who holds a range of different leadership, speaking, and advisory roles across the fitness industry. You can find Bryan here: https://www.linkedin.com/in/bryankorourke/ In this episode, Bryan talks about how the growing influence of technology in fitness over the past few years, how major tech companies are moving into the fitness and health space and what large franchises and independent...

Duration:00:33:19

Simon Flint on Leading a High-Performance Culture in a Fitness Organization

12/17/2020
Simon Flint is our guest this week. He is the CEO of Evolution Wellness which is the largest network of wholly-owned fitness studios in Asia. Currently, they have over 170 locations in 6 countries. Their portfolio includes 5 fitness brands and 1 wellness brand. They also own a software brand focused on the fitness industry. In this great episode, Simon talks about his decision-making process when investing in wellness and fitness brands, the leadership philosophy that influences the...

Duration:00:38:47

Vanessa Severiano on Why Mission Driven Companies Will Win Long Term

12/10/2020
This week we talk to Vanessa Severiano, a growth, branding, and sales expert who is also the host of the excellent podcastThe Business Side of Fitness. Find out more about Vanessa and what she does at www.vanessaseveriano.com In this episode, she talks about changing consumer expectations, where you need to focus your sales and marketing efforts right now, and why mission-driven companies will win long term. This podcast is brought to you by Glofox, a gym software management...

Duration:00:31:40

Loreana Acosta Explains the Playbook for Opening a Gym in the Middle East

11/11/2020
The week we talk to Loreana Acosta, a fitness business consultant who helps fitness businesses grow and become successful in the Middle East. In this episode Loreana explains the playbook for launching a gym or studio in the Middle East, the key mistakes to avoid when starting out, and lays out the unique challenges and opportunities presented in the region. To connect with Loreana you can find her here: Instagram: https://www.instagram.com/_loacosta_/ Linkedin:...

Duration:00:31:48

Eric Malzone Tell Us What It Takes to Be a Successful Fitness Entrepreneur Right Now

10/29/2020
This week we talk to Eric Malzone, a fitness industry consultant and podcast host who has a wealth of experience in entrepreneurship and the fitness industry. In this episode, Eric talks to us about the huge opportunity in the industry right now and takes us through the key qualities you need to be a successful fitness entrepreneur. Eric is the host of two excellent podcasts. The Future of Fitness Podcast a health science, fitness, and wellness interview podcast featuring the bleeding...

Duration:00:39:42

Russ Harrison Talks About Growing a Successful Fitness Franchise From the Ground Up

10/13/2020
This week we talk to Russ Harrison, the Group Managing Director of Spartans Boxing Club, a community focused boxing club expanding rapidly across the Asia Pacific and Middle East. In the episode Russ takes us on a journey from opening his first location in Singapore to building a franchise fitness business that is set to take him to 5 locations and beyond this year. This is a must listen for anyone thinking of growing their studio into a franchise. Russ will be running a virtual...

Duration:00:35:44

Will Brereton Explains The 5 Key Steps to Making Your Virtual Platform A Success

10/2/2020
This week we talk to Will Brereton, the co-founder of Ministry of Fit, which helps gyms and studios bring their brand to the virtual space in the most authentic way possible. He is also the co-founder of SH1FT Fitness, an online group fitness business. In this episode, Will gives us a masterclass in making your online offering successful and brings us through 5 key steps to help you bring your brand to life online. On October 12th Will and Ministry of Fit will be running a Digital...

Duration:00:46:46

The New Normal for Member Experience. Hear How the Best Are Doing It Post COVID-19

9/25/2020
Here is the fourth in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Emma Barry, Global Fitness Authority and Author of Building a Badass Boutique, Barry Ennis and Shay Kostabi, hosts of The Fitness Career Mastery Podcast, Dr. Paul Bedford, Fitness Industry Expert on Retention, Attrition and Customer Experience, Chris Stevenson IHRSA Board Member and Owner of Stevenson Consulting and Steve Pirt, CEO of Friction Free Fitness give expert insights on...

Duration:00:47:12

Remember Growth? These Industry Experts Tell You How To Kickstart Your Sales and Marketing Efforts

9/17/2020
Here is the third in a series of roundtables we recorded from our recent virtual conference Glofox Connect. David Steel, Chief Viral Officer of Sneeze.It, Erik Russell, Author of The Art of Selling Memberships, Celia Lopez, CEO of Placemade and Sam Holden, Founder and Owner of Pole Rocks Pole Studios in Surrey UK, know how to get leads in the door and how to convert them. Learn from them how you can kick start growth right way This podcast is brought to you by Glofox, a gym software...

Duration:00:35:08

The Fitness World Has Changed. Learn How to Go Hybrid or Get Left Behind

9/10/2020
Here is the second in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Mike Hansen and Ann Marie Barbour from fitness streaming agency Endorphinz, Mark Wilson, owner of Lion Fitness, Kristina Ejem, and Helene Jafine, co-owners of Girls Just Wanna Box tells us about why you absolutely need a digital offering alongside your in-studio service to be successful in today's transformed fitness industry. This podcast is brought to you by Glofox, a gym...

Duration:00:48:10

Reopening Your Gym Safely and Successfully: These Owners Have Done It Right, Now You Can Too

9/3/2020
Here is the first in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Brittany Welk, Performance Consultant at Loud Rumor & Co-Founder of LadyStrong Fitness in Illinois, Jack Thomas CEO of BASE Bangkok and Coby Van den Ende Founder and Owner of UberShape in the Gold Coast in Australia are now all back open for business. Hear how they got there. This podcast is brought to you by Glofox, a gym software management company. If you are looking to...

Duration:00:41:49

Andy Peat on How Franchises Are Navigating a Transformed Fitness Industry

8/20/2020
This week we talk to Andy Peat, the Chief Product Officer of Lift Brands Inc. which includes SNAP Fitness and the 9Round International Franchise. In this episode Andy talks about his career to date, rising to the top of a large franchise, how SNAP and 9Round dealt with closing down during COVID-19 and how the fitness industry has changed as they open back up. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work...

Duration:00:29:31

Jack Cardy Reveals the Secrets of a Great Content Strategy

7/24/2020
This week we talk to Jack Cardy, Managing Director of Live Fit Gym and the co-founder of Media Bros, a content creation service for personal brands, gyms, and influencers. In this episode, Jack talks to us about what you need to do on day one of creating a content strategy, building video content on a budget, and the secrets of cutting through the noise on social media. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth,...

Duration:00:25:51

Kristina Ejem and Helene Jafine on Bringing Their Studio Back Stronger After Lockdown

7/9/2020
This week we talk to the owners of a studio who plan to come out of lockdown with a determination to be more successful than ever. Kristina Ejem and Helene Jafine operate Girls Just Wanna Box, a studio based in Toronto on a mission to unite women through their love of boxing. In this episode, they talk about building a memorable brand from the early days, going online during COVID-19, how they’re opening back up, and their unique approach to adapting their offering for different skill...

Duration:00:37:29