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This Is Attribution

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Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com

Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com
More Information

Location:

United States

Description:

Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com

Twitter:

@c3metrics

Language:

English

Contact:

603-610-0576


Episodes

Attribution’s $400 Million Dollar Marketer

9/17/2019
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When Anthony Pitts — the 400 million dollar marketer — joined DraftKings in 2012, no one expected such a massive growth curve: from 651 paying customers to over 2 million in four years! Follow his story to hear what it takes to build a customized attribution framework and why committing to a process is more important than the outcome. Guest bio: Anthony Pitts was the VP of acquisitions at DraftKings from 2012 to 2015. Under his leadership, the company scaled its customer base at a...

Duration:00:45:53

Attribution Apocalypse with Alice Sylvester

9/10/2019
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When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next. Guest bio: Alice Sylvester has held a variety of research and planning positions at major advertising agencies...

Duration:00:42:14

Attribution’s Missing Math with Jim Spaeth

9/10/2019
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When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change. Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI. Prior to co-founding Sequent Partners, Jim served for seven...

Duration:00:40:08

Attribution Is A Team Sport with Ted Moon

9/3/2019
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When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment. Guest bio: Ted Moon has almost two decades of experience in digital marketing and has overseen multimillion...

Duration:00:34:24