CMOtalk Global
Business & Economics Podcasts
Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.
Location:
Netherlands
Description:
Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.
Language:
English
Contact:
0031202402800
Website:
https://cmotalk.net/
Email:
klaas@cmotalk.nl
Episodes
E33 | ING (Kim Larsen) on the digital transformation of the banking industry
4/10/2024
In this episode of CMOtalk Global we speak with Kim Larsen, Head of Global Communications & Brand Experience at ING about the digital transformation of the banking industry.
Duration:00:41:11
E33 | Kiran Haslam (Diriyah) on visionary leadership
3/12/2024
Kiran Haslam, Chief Marketing Officer of Diriyah, a prestigious project in the middle of the Saudi desert. This multi billion giga project is the birthplace of Saudi Arabia and aims to attract 100 million tourists by 2030. How can Kiran and his team of 150 marketers live up to these giant ambitions? Which role does marketing play in convincing all stakeholders to embark on this visionary journey? And which perceptions need to be altered?
Duration:00:43:23
E32 | Wouter Blok (GetYourGuide) on brand growth
2/13/2024
We're honoured to have Wouter Blok as our guest. Wouter is VP Growth Marketing at GetYourGuide, the European platform to book guided tours. He originally trained to become a pilot, no less with KLM. Flying wasn't as exciting as marketing though, so he joined several startups. Wouter later went on to Google, Coolblue, and Sprint. Now, he's conquering the world with GetYourGuide, which was founded in 2009 and has sold over 120 million tickets. How have they managed that?
Duration:00:38:42
E31 | Douglas Lamont (Tony's Chocolonely) on international expansion
1/8/2024
E31 | Douglas Lamont (Tony's Chocolonely) on international expansion by CMOtalk
Duration:00:35:48
E30 | Farouk Nefzi (Feadship) on marketing luxury products
11/14/2023
E30 | Farouk Nefzi (Feadship) on marketing luxury products by CMOtalk
Duration:00:31:34
CMOtalk E29 | Jill Kramer (Accenture) on resilient marketing
10/18/2023
CMOtalk E29 | Jill Kramer (Accenture) on resilient marketing by CMOtalk
Duration:00:43:32
CMOtalk E28 | Patrick Stal (Zepz) on purposeful marketing
9/5/2023
In this episode of CMOtalk Klaas talks to Patrick Stal, Chief Marketing Officer at Zepz. Patrick is a seasoned marketing executive with over 20 years of experience in the advertising and tech industry. Prior to joining Zepz, Patrick was leading N26, as VP of global marketing and at Uber he was heading up the EMEA leadership team. We will talk about the transformation of marketing into a force for good and the impact of ESGs.
Duration:00:26:56
E27 | Stacy Martinet (Adobe) on the art of creativity & storytelling
7/25/2023
In this episode of CMOtalk Klaas will talk to Stacy Martinet, Vice President of Marketing Strategy & Communications at Adobe. At Adobe, Stacy leads a global team responsible for driving awareness demands and engagement for Adobe's brands and technology. Everyone should be able to be creative according to Adobe. Is AI changing everything we know about arts and crafts?
Duration:00:32:22
E26 | Curt Simon Harlinghausen (Miele X) on customer centricity
6/28/2023
In this episode of CMOtalk we are honored to have Simon Harlinghausen, Managing Director of Miele X as our guest. Simon is responsible for Miele's global digital community space that started in 2020. This new hub helps Miele to accelerate digital growth worldwide. How is Simon using technology and data to develop a fully customer-centric brand? And what will the digital face of Miele be like in 2030?
Duration:00:40:53
E25 | Jan van Twillert (PepsiCo) on meaningful branding
5/31/2023
Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan served in a marketing leadership team of Danone, and Nutricia. PepsiCo is making quite a turnaround on a global scale. So how do you become a meaningful brand? And what does it take to keep potato chips out of the danger zone?
Duration:00:45:23
E24 | Doug Martin (General Mills) on sustainable growth
5/1/2023
In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?
Duration:00:40:02
E23 | Abhinav Kumar (Tata Consultancy Services) on the future of digital
4/5/2023
In this episode of CMOtalk Klaas and Adam talk to Abhinav Kumar, Chief Marketing and Communications Officer at Tata Consultancy Services. We will talk about something big, a global digital transformation. This year's World Economic Forum in Davos names the Internet of Things top priority. What does the third wave of the connected economy mean for industries, organizations, work, and everyday life around the globe Today we dive into the future of digital.
Duration:00:46:26
E22 | Alexandra Gaillard (Signify) on personalized content marketing
3/7/2023
In episode 22 of CMOtalk Alexandra Gaillard, VP Global Brand & Marketing at Signify, talks about personalized content marketing.
Duration:00:40:25
E21 | Corinne Aaron (Lynk & Co) on disruption
2/7/2023
In this episode of CMOtalk Klaas and Adam talk to Corinne Aaron, Chief Marketing Officer at Lynk & Co, the brand that breaks every business rule in the car industry. Prior to Lynk & Co, Corinne headed the EMEA marketing team for Tesla, Lovevery and Adidas. Corinne will talk about Lynk & Co’s strategy and tactics. What are the rules of the game when you want to disrupt an industry? What role does marketing play?
Duration:00:38:22
E20 | Angie Gifford (Meta) on leadership and technology
1/24/2023
In this episode of CMOtalk Klaas and Adam talk to Angie Gifford, Vice President EMEA at technology conglomerate Meta. Prior to that she has built an impressive career with leading roles at Microsoft, Hawlett-Packard, TUI, and was honored with a Managerin des Jahres award. What kind of leadership do we need to deal with change and how do you lead as CMO? Angie will share some insights.
Duration:00:36:04
E19 | Bram Westenbrink (Heineken) on brand relevance
1/10/2023
In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?
Duration:00:42:23
E18 | Ralph Rijks (Zalando) on marketing in times of crisis
12/13/2022
In this episode of CMOtalk Klaas and Adam talk to Ralph Rijks, Global VP Marketing for online fashion platform Zalando. Before that, he worked for fashion brand Scotch & Soda, and led the successful turnaround of Heineken, which struggled in the US. Ralph will talk about what it takes to keep your marketing head cool when the world is on fire, or freezing, and will share what strategy and tactics you can adopt.
Duration:00:39:27
E17 | Alvaro del Pozo (Adobe) on a new era of experience
12/1/2022
In this episode of CMOtalk Klaas and Adam talk to Alvaro del Pozo, VP International Marketing at Adobe. Alvaro believes we are living in a new era of experience. What’s it all about? Is it really about delivering great customer experiences? Or is this all just some more marketing hype?
Duration:00:31:46
E16 | Paul Wahlgren (BeautyStat Cosmetics) on grassroots marketing
10/18/2022
In this episode of CMOtalk Klaas and Adam talk to Paul Wahlgren, Co-Founder and Chief Marketing Officer at BeautyStat Cosmetics. Paul started in marketing at Philips, built an impressive career and since 2018 he has been working as an entrepreneur, marketeer and co-founder at BeautyStat Cosmetics. Today we will talk about building a business and community on social media and Paul will share some insights on dos and don’ts when starting a grassroots beauty startup.
Duration:00:43:44
E15 | Ian Stewart (TOMS) on brand building
9/19/2022
In this episode of CMOtalk Klaas and Adam talk to Ian Stewart, Chief Marketing Officer at TOMS. Ian has been responsible for the brand strategy of some of the world's most iconic brands: MTV, Coca-Cola, Converse and UGGS. Now he’s responsible for the brand reset of shoe brand TOMS. Ian talks about what it takes to build an iconic brand and how to maintain that status.
Duration:00:33:45