The Billboard Insider Podcast-logo

The Billboard Insider Podcast

Business & Economics Podcasts

Everything you need to know to thrive in the out of home advertising industry.

Everything you need to know to thrive in the out of home advertising industry.

Location:

United States

Description:

Everything you need to know to thrive in the out of home advertising industry.

Language:

English

Contact:

206-910-1283


Episodes

Stephen Freitas Says Make the Medium Easier to Transact

3/31/2021
Today's podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes....If you take a step back and look at what the industry has been doing over the last decade and look at where the industry was before the great recession in 2009 and where the industry is today I think that...

Duration:00:25:04

Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.

3/17/2021
Today's podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities. They talk about getting started, the Regency signs purchase and how they secured One Times Square. Don't overlook the value of a cold call! Luis Cerda, Co-Founder and Managing Partner, New Tradition Media Luis Cerda on the company's history New Tradition is a New York based company. We actually just turned...

Duration:00:22:58

Colossal Media Wants to Grow

2/3/2021
Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising. Kelly talks about the company's growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. Kelly Peppers, CEO, Colossal Media We’re a Brooklyn-based media company credited for reviving hand-painted outdoor advertising. In 2004, Adrian, Paul and Pat pooled together about $3,000 and started the business. They were...

Duration:00:26:29

Jon Odom on Billboard Structures

1/19/2021
Today’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family owned and operated steel fabricating business in Richmond, Indiana. John talks talks about how to design and maintain your billboard structures. Give an overview of productivity fabricators. Productivity Fabricators came into being January 1, 1994. I had worked for the previous owner for 8 years as the general manager and he decided to retire and gave me the opportunity to buy the business…The...

Duration:00:17:58

SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost

12/30/2020
Today's podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea. Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Paul Wright, SignValue Five Trends to watch in 2021. We’ve thought about the adoption of programmatic by the big three and how they could apply that to some of...

Duration:00:28:31

Collin Huber: We are seeing a good amount of activity with Independent Out of Home companies.

12/16/2020
Independent Out of Home companies have remained active through covid says today's podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There's been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009. As we go for that replacement process the products we manufacture today in South Dakota perform way better and last...

Duration:00:19:02

Anna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.

12/2/2020
Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow. Here are highlights. How is the US out of home industry coping with covid? I think the industry is coping with covid very very well…Of course there are parts of out of home that are hurting and have been hurting and it’s important from the OAAA perspective to give those areas...

Duration:00:18:17

Bill May On Defending the Out of Home Industry

11/19/2020
Today's podcast guest is Bill May, the retired executive director of the Missouri Outdoor Advertising Association. Bill tells how Missouri out of home advertising companies rallied to defeat a Scenic America anti-billboard initiative in 2000. He also gives tips for effective political action. What happened in 2000? Bill May, retired Director, Missouri Outdoor Advertising Association The anti-billboard groups, Scenic Missouri and Scenic America, had been trying to ban billboards legislatively...

Duration:00:24:47

TierOne’s Jesse London on Raising Capital

11/4/2020
This week's podcast guest is Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States. Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity. What made you want to become an out of home entrepreneur? I always wanted to be in business for myself…I love outdoor. With all the experience I had at Clear Channel, OUTFRONT and before that at CBS Outdoor I worked...

Duration:00:34:48

Chris Cowlbeck says Independents coming through pandemic in good shape.

10/28/2020
Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company and the IBOUSA a networking group which addresses the needs of independent billboard operators. Chris says independent operators have come through covid in good shape. Chris Cowlbeck General Manager Look Billboards and Independent Billboard Operators USA The IBO just held its fall conference. The number one takeaway was thank you, thank you, thank you. People are so tired of being...

Duration:00:30:14

Grey Vick On Small Market Digital Billboards

10/21/2020
Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina. Here are his thoughts about digital billboards and small markets. On Digital signs. Grey Vick, Owner, Grey Outdoor We’ve got a few digitals and we’re going to be doing more…We’ve got around 10 or so digitals…it’s different because you’re updating them constantly and the best results for these advertisers are to update it constantly. I like...

Duration:00:23:51

Russell Abdullah on What Samsung is Doing to Advance Programmatic OOH

10/7/2020
Today’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits. Here are the highlights from Russell's interview. Review Samsung’s history with out of home. Russell Abdullah, Head of Strategy and Planning, Display Division, Samsung Electronics America Samsung is the #6 most recognized brand in the world…The way...

Duration:00:26:49

Rob Jackson: Outdoor is as powerful as ever. When you do it well people talk.

9/23/2020
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You might call it wit…many times its humor. Because we all, especially now, long for that…If you can genuinely strike that in somebody you just might have a chance in them remembering it, talking about it…Humor breaks...

Duration:00:23:07

Jonathan Gudai Affirms Programmatic OOH will Double in 2-4 Years

9/9/2020
Adomni founder and CEO Jonathan Gudai affirmed his prediction that programmatic out of home will double in 2-4 years on today's Billboard Insider Podcast. Here's a selection of his comments. What happened to programmatic out of home during COVID? How did Adomni respond? Jonathan Gudai, CEO, Adomni In March when the governors started telling people you must stay at home and everyone was hoping it was going to just be for a short while just to flatten the curve a lot of the advertisers...

Duration:00:28:57

TG Shaw: The biggest mistake you can make when selling out of home is not knowing your inventory.

8/26/2020
Today’s podcast guest TG Shaw, President of Reeves Shaw Media, talks about selling out of home and mistakes people make selling out of home. How did you get into the out of home business? TG Shaw, President, Reeves Shaw Media I grew up in the northern suburbs of Atlanta and when I graduated high school I went to Valdosta State University in South Georgia. And down at Valdosta I majored in marketing and during my senior year we were tasked with putting together a marketing plan for a local...

Duration:00:18:04

Lafoy on acquisitions: We’re looking now.

8/11/2020
Today’s podcast guest is Scott Lafoy a 35 year out of home veteran and CEO of Link Media Outdoor says Link Media is always looking for acquisitions and it's looking now. Here are the highlights of our conversation. Talk about your career and why you came to Link Media. Scott Lafoy, CEO, Link Media Outdoor I started with Peterson Outdoor in Orlando (which is now Clear Channel) almost 35 years ago. That was my first job out of college. I started off in real estate and quickly moved into sales...

Duration:00:19:24

Jim Poage on how to minimize OSHA fines and keep your employees safe.

7/22/2020
Today’s podcast guest is Jim Poage, Safety Director at Formetco, Incorporated. Jim discusses how to minimize OSHA fines and what to do to keep your employees safe. OSHA issued 81 citations with $280,000 in fines to Display Advertising companies during the past two years. What jumps out at you. You pointed out that Virginia was one of the leaders in citations. That was really not too surprising because Virginia is a state plan. They are required to have a state program that is equal to or...

Duration:00:34:48

Stephen Johnson on Building Your First Digital Billboard

7/8/2020
Today’s podcast guest is Stephen Johnson of Waller Outdoor. He talks about what he's learned while building and running his first digital billboard in Waller, Texas. Stephen how did you get interested in a digital billboard. Stephen Johnson, Owner, Waller Outdoor My parents started to work in the newspaper business when I was a little kid.…Years later I got married and my wife worked for them for 10-12 years. One day I was going to the airport and I ran across my first…digital billboard. I...

Duration:00:27:08

Smartlink: A Made in America Success Story

6/24/2020
Today DJ Jennings, Chief Revenue Officer for Outdoorlink talks about how the company's Smartlink product helps out of home companies cut costs and improve service. Smarklink Founder Dwight Jennings Smartlink is an amazing made in America success story. It started with my father Dwight Jennings. He started in the industry in 1971 when he was right out of college. He was 22 years old. He started as a bill poster for Creative Displays…He was with them for about 15 years…When they sold in 1983...

Duration:00:21:40

Joe Mancino on Working With City Hall

6/8/2020
In addition to starting and running Chicago-based GreenSigns, Joe Mancino just finished 11 years as Mayor of Hawthorn Woods. On this week's podcast Joe gives tips for working with city hall and running a sustainable out of home advertising business. Tips for working with city hall. Joseph Mancino, CEO I’m going to start off with one that seems obvious but many forget. When you're dealing with city hall and you’re dealing with folks at the counter level the first thing you need to remember is...

Duration:00:32:24